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Sun Life sheds lobbying chief and reviews APCO

Guardian Royal Exchange this year. APCO has worked for some time with PPP Healthcare, which ...

MEDIA: FOR THE RECORD

. The quarterly magazine, priced pounds 2.95, will be available through subscription and some high street ...

DIARY: Mortgage application provides staff benefit ideas for eager lender

provided the Cheltenham and Gloucester building society with some ideas to improve its employee package....Kerrie Finch, account director at consumer hi-tech PR agency Bite Communications, has accidentally provided the Cheltenham and Gloucester building society with some ideas to improve its employee package. The situation arose after Finch applied for a mortgage three months ago, only to get a ...

PUBLIC SECTOR: National Savings hires external agency

the winner by mid-December with a view to getting the agency on board before the end of the year to start a...will announce the winner by mid-December with a view to getting the agency on board before the end ...

Conquest lands pounds 30m Bank of Scotland task

promotes the bank s branches. Media arrangements remain under discussion. Some is bought and planned ... . Some experts believe that, having been thwarted in its attempted takeover of NatWest, Bank ...

Union lands pounds 15m Halifax bank brief

of Greenfield, said: We have a lot to do. It was important to get an agency on board at an early stage ...

Corporate PR - PM goes cup in hand to US coffee chain

. To get across the message that Starbucks is a progressive company and treats its employees well ...

some historic landmarks through the decades

and Ruth Handler, founders of Mattel, launch their well-endowed doll: Barbie. She gets a boy-friend two ... , as the product is found to rot some clothes. The Power sub-brand disappears but the Persil brand survives ...

TELEMARKETING: Call centres must adapt their ways - James Curtis identifies the four key challenges facing the telemarketing industry

issue of all, how to get the best from the people who form the foundation of the industry itself ... communication medium to have outgrown the telephone in the past few years, so it is understandable that some ... . But as these global activities get bigger and more difficult to keep track of remotely, companies will have to ask ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

EFFECTIVE TRAVEL AND LEISURE TITLE Go The biggest challenge for Premier Magazines in getting ... and stay loyal. The priority for publisher Mediamark was to get to know the Co-op customer ... value. Some 64% of People Management readers regard the title as the most authoritative in the field ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.