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OPINION: News Analysis - No longer in the realm of the purely medicinal/The pharmaceutical industry is readying itself for a major overhaul of the way drugs are marketed if US-style consumer advertising is introduced in the UK

for the latest date about anti-impotence drug Viagra, throws up a confusing wealth of web sites - some good, some utter junk. It would seem a safe bet that Viagra manufacturer Pfizer would offer the one web ... on the future of POMs promotion agree that the current situation in Europe will have to change, some have ...

J&J selects MS&L to push Imodium in UK and abroad

Johnson and Johnson MSD has appointed Manning Selvage and Lee (MS top down campaign. The aim is to challenge the preconception that diarrhoea is a way of the body ridding itself of some kind of poison and therefore it should be suffered in silence and not treated. The PR campaign will present research ...

Glaxo picks C&W to launch Zyban

markets where it has been available for some time. The drug is also prescribed as an anti-depressant in some countries. However Glaxo Wellcome is keen that it is not portrayed as a wonder drug ...

Pharmaceutical body selects first Scots lobby chief

levels of the health service in Scotland. It is vital that patients get access to the advances ...

Heart Foundation’s Smith takes Eli Lilly role

there has been speculation in the British media that the drug can cause extreme side-effects in some ...

MEDIA BRIEFS: Sky targets doctors with new channel

professionals and some of those working in the pharmaceutical industry. Medical practices will be offered...GPs, primary care medical professionals and some of those working in the pharmaceutical industry ...

INTERNATIONAL: AstraZeneca hires H&K for corporate citizenship push

for children with special needs on the island of Mitilini. H s brief also involves some internal ...

FOCUS: HEALTH PR - Top drug brands face a bitter pill/What happens to popular brand name drugs, such as Prozac, when their patents run out and the generic competitors move in? Nick Purdom reports

to get across the message that some conditions are just too dangerous to play around with ... usually only got around 12 years of patent life, when you want to get as much from the product ... . But some in the PR industry believe that PR could be playing a much greater role in the battle for market ...

CAMPAIGNS: Health PR - HOT receives a warm reception

. Ketchum was appointed to get maximum exposure for the results of the trial which were to be announced ... opportunity to get Astra affiliates behind the campaign came at a worldwide meeting for Astra cardiovascular ... encouraged to get in touch with third party organisations to act as interviewees. Measurement ...

TOP 50 HEALTHCARE PR: Health complex - An increasing consumer awareness of health matters has created a diverse audience for healthcare PR, says Robert Gray

positive growth. But there were also a handful of double digit decreases, some of them quite substantial ... to be influencers within PCGs are going to be really important to get to. In this changing climate ... . In the old days you could stick a four-man team in place and know in advance what fee you would get ...

 

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