J&J selects MS&L to push Imodium in UK and abroad
03 Dec 1999 | by JENNIFER WHITEHEAD
Johnson and Johnson MSD has appointed Manning Selvage and Lee (MS top down campaign. The aim is to challenge the preconception that diarrhoea is a way of the body ridding itself of some kind of poison and therefore it should be suffered in silence and not treated. The PR campaign will present research ...



