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OPINION - Santa delivered early for canny Kingfisher chief

for them in his sack. They could certainly do with some seasonal cheer. The century is not ending ... up when shareholders were baying for his blood, he stayed put and used some basic marketing common ... the brands to get on with things. Contrast the rather dubious way Marks s clothing brand, Brooks ...

ANALYSIS - How we sold the Dome to UK brands - Kevin Johnson, former commercial director at NMEC, explains how he and his team set out to raise pounds 150m in sponsorship deals for the Dome

. The only challenge was to do it. Positive push There had been some initial indications ...

Adwatch of the decade

. Not all the yearly tables used identical methodology; some older leagues featured spontaneous awareness ... . Most of the work went through Simons Palmer, although some was handled by WCRS. By 1994, AMV had ...

M&B and New PHD to rebrand Beeb.com

, stating that retailers are falling over themselves to get involved. Atter uses M The net ... provider of the BBC and our mission is to get everyone shopping online. The move defines ...

some historic landmarks through the decades

and Ruth Handler, founders of Mattel, launch their well-endowed doll: Barbie. She gets a boy-friend two ... , as the product is found to rot some clothes. The Power sub-brand disappears but the Persil brand survives ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

EFFECTIVE TRAVEL AND LEISURE TITLE Go The biggest challenge for Premier Magazines in getting ... and stay loyal. The priority for publisher Mediamark was to get to know the Co-op customer ... value. Some 64% of People Management readers regard the title as the most authoritative in the field ...

Beeb.com in ’multi-million’ TV push

brand s reputation. Our goal is to get the whole country shopping online, said Atter. He ...

BAA hands pounds 3m ads business to Claydon Heeley

and Stansted airports, has held duty-free prices on some goods but not on tobacco or premium spirits ...

RADIOWATCH: The monthly analysis of radio recall in association with Emnap on Air

not actually mention Carphone Warehouse by name - but the familiar Get Connected theme tune and Simple, impartial advice sign-off have proved enough to get the Carphone message across. Meanwhile ... that no matter how high the tech gets, the world will always crave chocolate. Q: Which of the following ...

NEW MEDIA: Our Price to offer music downloads

account details and get information on bands and albums. The retailer will initially offer music ...

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