16 Dec 1999
| by BHAVNA MISTRY, editor of Marketing Even
Street wise
Q Do you have to get authorisation before carrying out promotional
sampling ...
, Westminster City Council
recommends you get advice from its Special Events Department, on 0171
641 5929 ...
. But recently, some have been
voicing concerns that computer vandals may see the start of 2000 as an
ideal ...
02 Dec 1999
| by JANE BAINBRIDGE
and Ruth Handler, founders of Mattel, launch their
well-endowed doll: Barbie. She gets a boy-friend two ...
, as the product
is found to rot some clothes. The Power sub-brand disappears but the
Persil brand survives ...
02 Dec 1999
| by PETER BEECH, Managing director, Deepend
I ll come clean on this one right upfront. This is not so much a
site review as an excuse to praise a piece of brand communication.
The Compaq UK site is competently put together - a no frills, no
nonsense, gets you to where you want to go site. It delivers useful
information with a ...
25 Nov 1999
| by Ken Gofton
, are
getting excited about new ways of looking at corporate reputation.
Business school academics ...
be the key that unlocks so much that
is important to them, from share price to getting shelf space ...
, when
it s clear that some of the most spectacular growth is occurring in
sectors such as IT ...
12 Nov 1999
| by PATRICK COLLISTER, creative director of
been fighting to get out of the building when Jaspar came
wandering along with the brief.
Ye ...
. Gets tattoo - 666, the mark of the
beast - removed from cranium, becomes monk in order to take cherry ...
- get people to do the opposite of
what they re meant to. So we watch moody-looking adults ...
11 Nov 1999
| by CRAIG SMITH
surrounded the Salt Lake City games after some IOC delegates
were found to have taken bribes.
...
11 Nov 1999
| by ALYSON GILBERT-SMITH, Co-Founder, Inter
the
internet for choosing as well as ordering items.
To get a catalogue out to the market would cost ...
08 Nov 1999
| by COLIN GRIMSHAW
Brooks, business manager for H-P s worldwide electronic business
group, said some of the projects would ...
04 Nov 1999
| by IAN DARBY
Some millennium celebrations in London, such as the Trafalgar
Square Ice Rink and a party at Tower...Some millennium celebrations in London, such as the Trafalgar
Square Ice Rink and a party at Tower Bridge, are still seeking
commercial sponsors - with less than 60 days to go until New Year s
Eve.
Slow uptake by Britain s blue-chip firms is forcing event organiser Big
Time to auction ...
28 Oct 1999
| by BILL ROBINSON, chief marketing strategi
is nothing more
than keeping our word to others.
And if we can t keep our word for some reason ...
.
Get those documents to me, quick. Hurry up! The kids are starving.
Everybody s looking to save time and get everything done at the same
time.
The savvy marketers at these companies simply ...