20 Dec 1999
| by CAROLINE MARSHALL
:
Gillette - the best a man can get. BBDO s gutsy tribute to the yuppie
jock man with social obligations ...
, with its 1984 campaign, We re getting
there , it seemed like a good idea. Perhaps because the company ...
20 Dec 1999
| by CAROLINE MARSHALL
company: Brooks Fulford Coutts Seresin
Who doesn t remember the ditty For mash get Smash ...
creative director who, on first seeing the ad at the cinema, vowed to
get into advertising ...
to get his
straggly haired head in the frame in a passport photo booth; tennis ,
where a man in a ...
16 Dec 1999
| by BEN ROSIER
.
The site will provide details on how to get to the resorts, as well as
information on other brands ...
03 Dec 1999
| by ROBERT DWEK
We re a collaborative brand, an ingredient brand. You get to us
via other people, Amanda...We re a collaborative brand, an ingredient brand. You get to us
via other people, Amanda MacKenzie, Air Miles marketing director of
the past 18 months, says.
She made quite an odd career move by joining what is, arguably, the
best-known loyalty scheme in the UK - and one of the oldest ...
03 Dec 1999
| by JOHN TYLEE
get lots of approaches from
internet companies, but Wherenow has one of the most impressive business ...
03 Dec 1999
| by JOHN TYLEE
, chief executive of Travis Sully, said that future
advertising for the hotels might feature some ...
02 Dec 1999
| by JANE BAINBRIDGE
and Ruth Handler, founders of Mattel, launch their
well-endowed doll: Barbie. She gets a boy-friend two ...
, as the product
is found to rot some clothes. The Power sub-brand disappears but the
Persil brand survives ...
02 Dec 1999
| by CONOR DIGNAM
on the outside of cabs could be backed up by some inside knowledge
- from the cabbies.
Their week ...
for the South African Tourist Board. We wanted to get the
most from our taxis, and we decided that the driver ...
02 Dec 1999
| by ANDY FRY
EFFECTIVE TRAVEL AND LEISURE TITLE
Go
The biggest challenge for Premier Magazines in getting ...
and
stay loyal.
The priority for publisher Mediamark was to get to know the Co-op
customer ...
value. Some 64% of People Management readers regard the title as the
most authoritative in the field ...
02 Dec 1999
| by BEN ROSIER
, she added: It s good to get people to criticise what you re up
to and think about how you could do ...