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Diary: Eighty-eight proves lucky for some when it comes to statistics

Apparently bad news and internal communications statistics come in threes.

some international expertise to bear

The year may only be a few weeks old, but already some massive corporate mergers have been...The year may only be a few weeks old, but already some massive corporate mergers have been ... -border activity can be added the many purely domestic deals. Some, such as the BAe and GEC Marconi tie ... is driving some companies to merge to make themselves feel like market leaders again. From the PR ...

MEDIA: Radio is rapidly gaining market share and it’s largely through PR

in what must be the understatement of the year, something to get the station talked about ....This week s blind date marriage on Birmingham radio station BRMB was, as a spokesperson admitted in what must be the understatement of the year, something to get the station talked about ... , competition is intense.The UK now has some 225 commercial radio stations. Capital is still riled at losing ...

MEDIA EXPERT’S VIEW: TALK RADIO’S BREAKFAST SHOW - Talk’s morning show has a good rapport with callers, Jonathan Gillespie. reports

When Jenny Abramsky gets her feet under the desk again as the director of BBC Radio, one...When Jenny Abramsky gets her feet under the desk again as the director of BBC Radio, one of the first things she ll do is look around to see where her previously loyal Radio 4 listeners have gone ... to this is worldly-wise controversy from Andrew Neil and some banal but fun entertainment from Mystic Meg ...

Sweden’s subtle difference: Phenomenal growth rates in Sweden’s PR industry prove that the nation’s self-effacing approach to business has been no impediment to its development. Kate Nicholas investigates

Volvo, Ericsson, Electrolux, Saab, Scania: some of Europe s best known brand names are Swedish...Volvo, Ericsson, Electrolux, Saab, Scania: some of Europe s best known brand names are Swedish ... causes problems, some believe that it also presents opportunities to the Swedish PR industry ... in an attempt to get their messages across. US-style press releases won t work here, says Bo Jansson ...

PRIVATE VIEW

-looking and independent. Which the team has duly done. Girl gets home, but rather than go out with boyfriend opts ... , young dude gets back to his flat to be met by worried neighbour. The gaff's been trashed, she tells ... in years. Guiltily, he reaches for Yellow Pages. 'Spotless cleaners ? I could do with some help.' She ...

Diary: Marbles account executive finds herself up a creek, but with a paddle

Getting to work in the morning can be hard enough, what with traffic jams and cancelled trains...Getting to work in the morning can be hard enough, what with traffic jams and cancelled trains. However last week Clare Taylor, an account executive with Marbles PR, faced an even bigger challenge ... used to climbing in and out of boats but not as a means of getting to work! ...

MEDIA FORUM: Why successful DM ventures elude media players Zenith's and BBJ's recent forays into direct marketing highlight the lack of coherence in the media world when it comes to developing a quality below-the-line service. And as agen

in the corner and printing up some new business cards. But if paying that sort of lip service was ever...It used to be simple. Offering a direct marketing capability within media agencies was simply a question of finding someone who had worked on the Franklin Mint or equivalent account, giving them a desk in the corner and printing up some new business cards. But if paying that sort of lip service was ever ...

EDITORIAL: Harmony girl a candidate for revival

Bozell prepares to meet the challenge of reviving a famous old brand, let s hope the Harmony girl gets...gets a new lease of life. Forget the head-scratching beat bobbies, though. They went out ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

at his employees. And then Thomson Holidays with some thick-skinned actor haranguing other ... I m stupid for going away with Thomas Cook or First Choice? And now we get the Daily Express ad making the client look utterly laughable in the cause of shouting out the benefits of some run ...

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