to remove filtersDIRECT: Porsche GB reviews DM to accelerate branding
30 Nov 2000 | by MARK KLEINMAN
, with some work handled by DraftWorldwide and some by Basten Greenhill Andrews. Interfocus was also appointed ...
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AGENCY 2001: Top 30 DM and SP agencies - Mergers shake up DM and SP groups. Rationalisation and reinvention as e-commerce or CRM experts are driving change in DM and SP, reports Ken Gofton
30 Nov 2000 | by KEN GOFTON
to provide more up-to-date figures, to the end of June. Standardised figures Some take ... was to standardise on the earlier, 1999 figures. This is why some well-known agencies, such as Black Cat ... -ups. But there are some interesting twists on this. WWAV Rapp Collins, one of the leading DM specialists, has announced ...
MARKETING MIX: Pen portrait
23 Nov 2000
by the change of ink colour someone had to go back to get him to do a signature!). Some folk who give a very ...
DIRECT MARKETING: Hit a moving target - How can direct marketers effectively reach a youth audience? Robert Gray finds out
16 Nov 2000 | by ROBERT GRAY
marketers face when dealing with youth is understanding the right time and place to get to them ... marathons. The only way to really reach the student audience is to get on campus, says Red Bull head ... with which this age group changes address. Some argue that printed DM is effective with a young audience ...
EDITORIAL: Time for consumer relations review
10 Nov 2000
Relations does bring some very interesting ingredients to the mix, not least its founder's considerable ...
Patten quits HPT Brand Response
03 Nov 2000 | by IAN DARBY
Tim Patten, a founder and managing partner of the direct marketing agency HPT Brand Response, is leaving the agency. Patten, who co-founded HPT in March 1998, will spend some time outside of the industry before looking for a role in digital media. Patten, a former head of advertising at BT ...
DIRECT BRIEFS
02 Nov 2000
. The mailing asks recipients to call an 0800 number to get access to Homechoice from pounds 6 a month....Homechoice, the video on demand service, has sent out a mailing through direct marketing agency MBO. The mailing asks recipients to call an 0800 number to get access to Homechoice from pounds 6 a month. ...
DIRECT MARKETING: How can financial DM be innovative? Financial mailings must find a way to stand out in a saturated market
02 Nov 2000 | by RACHEL MILLER
is doing and copy the format. But in this commodity market, the credit card companies say they get results, which, they claim, is all that counts. Kershaw disagrees. To congratulate yourself on getting a ... Julian Reiter, managing director of Positive Thinking. I still find it amazing that some financial firms ...
ANALYSIS: BA turbulence shakes Air Miles - As Air Miles loses its third chief within two years, Mark Kleinman reports on BA's intentions for the brand
02 Nov 2000 | by MARK KLEINMAN
collectors. 'The split with the Executive Club was something we were pushing for some time,' she said ... the airline is getting hammered on trans-Atlantic routes and struggling to project itself as a customer ...
DIRECT MARKETING: DM's place in an iTV future - Traditional DM techniques are being applied as the basis behind interactive TV ads, says Rachel Miller
02 Nov 2000 | by RACHEL MILLER
, is likely to be developed for other channels. We will undoubtedly get Freedom for digital television ... loyal. The challenge is to translate those skills onto new platforms while remembering that in some ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
