to remove filtersBusiness the Yahoo! Way
01 Oct 2000 | by Anthony Vlamis and Bob Smith
took a downturn, along with the rest of the dotcom sector, and it loses some of its impact as a ...
Search results for Get Some Nuts
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4-D Branding
01 Dec 2000 | by Thomas Gad
through to imploring senior management to be true to the brand ("To get your company onto a new track ...
Consumer behavior: Building marketing strategy
01 Aug 2000 | by Hawkins, Best and Coney
on customer feedback, this content change was made. This makes the material easier to get through and helps ...
Are Brands Good for Britain?
09 Jun 2000 | by Tim Ambler
The corporations that own brands are under fire from some quarters: not the concept of brands. So far as economic and social welfare are concerned, brands provide consumer benefits of three kinds: economic (value for money), functional (quality) and psychological (personal satisfaction). On the other ...
Customer relationship marketing; get to know your customers and win their loyalty
01 Apr 2000 | by Liz Machtynger, Merlin Stone and Neil Woodcock
As major corporations work to unlock the full power of e-commerce they are realizing that customer relationship marketing is an important key: only by forming a lasting relationship with each individual can they target their customers effectively. By Liz Machtynger, Merlin Stone and Neil Woodcock.
24 Hour Society
01 Feb 2000
with holidays, insurance and pizzas; supermarkets are experimenting with 24 hour service on some days of the week; telephone banks are open all the time, 365 days a year. Some of the changes are obvious ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
