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OPINION: The first digital Christmas will be the last for some dotcoms

Is Christmas 2000 the first digital Yule? Will you be getting your turkey from urbanfetch...Is Christmas 2000 the first digital Yule? Will you be getting your turkey from urbanfetch ... ? It is tempting to search for a single I-told-you-so reason, some monster banana skin only revealed by the arc ... optimistic investors. In some cases sheer profligacy and hubris. For example, Boo.com, the online fashion ...

MARKETING MIX: Adman jumps out of plane to get on BBC's quiz show

It's not good enough just to get your ads on TV anymore. Banks Hoggins O'Shea has gone one better and got one of its bright young things on the box. And he's not sitting in on some late night opinion show ... weird kind of tracksuit outfit and is getting touched up by a blindfolded Jonathan Ross and David Gower ...

MARKETING MIX: MindShare hires some big names for media tasks

includes some famous names. Among its 3200 media professionals is a US presidents - Kennedy, as well ...

CAMPAIGN MEDIA AWARDS 2000: Best One-off Stunt - Winner: Virgin Atlantic - BA can't get it up!

WINNER Title: BA can t get it up! Media Agency: Virgin in-house press office Client ... Director: Claudagh Ward Media/Brand Manager: Joanna King VIRGIN ATLANTIC - BA CAN T GET IT UP ... Association photographer, to fly past the wheel, with a banner proclaiming BA can t get it up ...

and takeovers by some of the big communications groups show how buoyant public relations is. Ken Gofton

of the last few months. However, there have also been some important deals relating primarily to UK ... . There are a couple of reasons for this. First, some of the fastest growing areas, such as high ... in the Lighthouse crown, it would probably be wrong to assume that Cordiant was specifically seeking to get ...

ITC relaxes rules on joint airtime sales for some channels

The Independent Television Commission is to allow Channel 4, Channel 5, Flextech, GMTV and Sky to pool their sales arrangements.

broadly welcomed by the public affairs community, but some industry figures feel it didn't go far

, but some feel it failed to deal with the most important issue - the existence of lobbying peers - and left ... the professional bodies are broadly supportive of this step on the road to total transparency, some peers ...

TV: TECHNOLOGY ALARM CALL - Personalised programming has been viewed by some as the end of TV ads

brand messages get closer to content will be important, Jez Groom, the director of Starcom IP, adds ...

PR opportunities are there for the taking. All it needs is some ingenuity and a lot of perseverance

to sacrifice some of its specialist programmes with the business programme on Century 102 swiftly being cut ... very good take up,' says Hirst. Live link interviews are still a useful tactic in getting radio ... to get on air, brands are having to pay. 'Radio PR has moved beyond editorial. Paid-for coverage ...

buying a banner site. Campaign showcases some of the latest creative techniques to be used

CLIENT: FOOTBALL365.COM Campaign: Football365 WAP site Agency: Beyond Interactive London Creative credit: collective agency effort Whether we welcome the idea of advertising delivered directly to mobile phones or not is a moot point - a recent survey revealed that 45 per cent of...

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