Lever Brothers Comfort brand has taken a fresh approach to the caring mum theme with its latest ad, which has entered Adwatch at number 17 with 41% recall. Created by Ogilvy s away for two weeks. Her mother tells her to make sure he doesn t, and gives her some Comfort to rub into her face ...
, will mean an end to sponsorship, promotion and advertising in the UK. It is likely to get its second reading...Tobacco brands are weighing up their response to a bill that is set to outlaw tobacco advertising before the next general election. The Tobacco Advertising and Promotion Bill, published last Thursday, will mean an end to sponsorship, promotion and advertising in the UK. It is likely to get its second reading ...
First Choice is launching a pounds 6.5m ad push in January urging customers to buy one holiday, get...First Choice is launching a pounds 6.5m ad push in January urging customers to buy one holiday, get one free. The work, created by Walsh Trott Chick Smith with buying by Walker Media, will include press, poster and regional radio ads. It breaks on Boxing Day. ...
internet companies as part of the deal, though AOL is expected to get preferential treatment....AOL and Time Warner have had their pounds 70bn merger approved by the Federal Trade Commission nearly a year after they announced their plans to merge. Time Warner must open its network to rival internet companies as part of the deal, though AOL is expected to get preferential treatment. ...
Desire s Procter get into rubber for its Persil Washing Up Liquid campaign....Grey Desire, the CRM agency launched last month by the Grey Global Group, has hired two new account directors. Sebastian Dreyfus joins from Impiric, where he worked on Fujifilm and Centrica, to work on Grey Desire s Procter get into rubber for its Persil Washing Up Liquid campaign. ...
A marketer s life does not get any more challenging than a brief to create a new global brand...A marketer s life does not get any more challenging than a brief to create a new global brand. Without using a failsafe research process, it is unlikely that any marketer could propose a name with no adverse global connotations or interpretations. Yet it is not totally unheard of for major companies ...
, with the faint but unmistakable buzzing of a mosquito in the background. As it gets louder, the woman swats it...Bayer is launching a pounds 1.2m TV campaign through Abbott Mead Vickers BBDO to promote thrush remedy Canesten Once. The ad, which breaks on Boxing Day, shows a woman sleeping in a moonlit room, with the faint but unmistakable buzzing of a mosquito in the background. As it gets louder, the woman swats it ...
whiskies, some wines, and Captain Morgan rum, provided a Puerto Rican court blocks Allied Domecq s claim...whiskies, some wines, and Captain Morgan rum, provided a Puerto Rican court blocks Allied Domecq s claim ...
Mix has taken time off from gobbling down festive-sized fistfuls of Quality Street to don its trenchcoat and dark glasses to do some digging into the fragile reputations of ad agencies. First under ... - but it gets worse. Apparently there is a historical 'relationship' between the club and the agency ...
this year, the mobile internet has a way to go before it makes anyone other than Nokia some serious cash ... to get the real revolution started. Look back at what drove the initial spread of the internet ... . Marketers need to get out among new mobile users and learn from them. Marketers need to become pioneers ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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