31 Dec 2000
The Campaign for Museums is launching a drive in the new year to
help museums and galleries compete in the corporate incentive market
against the leisure sector and theme parks.
It kicks off with a one-day conference on 25 January, hosted by The
British Museum. Competing with the Best:...
31 Dec 2000
| by ANNA CLARKE
, which has some 24 million viewers and the
Teletext website, which has 50 million page hits each month ...
tempting to go down the
hardware route. 'We will be giving away some WAP phones and computers,
but we ...
on WAP
phones etc and outside of your living room,' says Schurer.
Teletext hopes to get hundreds ...
31 Dec 2000
| by GREG BENNETT, president and creative director, Luna Bacardi
As we move into the 21st century, promotional marketing is becoming
as sophisticated as it is diverse. Promotions today have more unique and
creative elements than ever before.
Unlike ten years ago, when promotions were mostly one-dimensional, I
believe that work today is multi-dimensional....
31 Dec 2000
with users might actually get them some business.
Web: www.jade4you.com
Client: Jade4you ...
Handcrafted jade pendants, anyone? This uncluttered and
easy-to-navigate site offers twelve jade Chinese zodiac signs. If you're
looking to learn more about jade, however, you won't get much here ...
31 Dec 2000
| by BHAVNA MISTRY
caused by the merger began to
get underway.
Part of this restructure includes the appointment ...
work for NTL and the Football
League. Church said some 70 sites for football clubs were ...
31 Dec 2000
to buy the music on impulse.
My only real problem with PlanetMG, was that in some parts ...
was going to get
(stationery - headed Andy Lau note paper perhaps?), and didn't encourage
me to find out either. One of the big problems of e-commerce is that it
cannot recreate the same feeling you get when ...
31 Dec 2000
that some 77 per cent of consumers who had
participated in CRM promotions said it had led them to switch ...
and they should be
getting something out of it. It's never been an all-for-nothing world,
the charities know ...
, some marketers are doing the right thing.
...
31 Dec 2000
| by JEREMY STERN, European marketing director, Sega
offers or collector programmes and
then walls come tumbling down, it would take some time to get genned ...
31 Dec 2000
| by DAVID KILBURN
There's a long association between coffee and music in Japan. Even
today, some coffee bars publish programmes of music they will be playing
each month through their state of the art hi ...
to press, the site is getting roughly three times the number of
page views expected, said Hazuki Shimono ...
31 Dec 2000
| by JAMES MCCREERY
their database for some literary gold that had been
impossible to find on the streets: The Outsider, Albert ...
. On to phase three.
Delivery. This was where I saw the whole enterprise falling down,
getting lost ...