for retailers to get returns from TV investment because we have a whole store of products, rather than just one ... passengers. And, as our in-depth look at some of the year's top performers shows, EDLP and 'colleagues in ads ... lawnmowers - the key campaign element is the constant branding message. The ads look simple, but getting real ...
that focuses on getting journalists to experience Starbucks. It also has an ongoing programme of product ...
company Intimate Brand. The chain has a small presence in the UK. Some retail insiders claim Victoria ...
was illegal, and it is thought the government’s hopes to get it in place before the next general election ...
the marketing programme fulfilled its aim of getting the brand name recognised. The 2001 integrated ...
LONDON (Brand Republic) – US consumer goods giant Procter & Gamble has confirmed its interest in buying the Clairol haircare brands from Bristol-Myers Squibb. However, P&G, which is currently selling off non-core brands such as Clearasil and Wash’n’Go, said it would not do a “straight swap” of some ...
, interactive TV is a strange medium. I found myself getting excited about zapping out of an ad to explore a ... this crop of ads. In some cases, it's a one-stop shop with every element being created in-house. First ... Goodhew and Melinda Messenger. Apart from some bland, baby-related information that scrolls across text ...
effective protection a woman can get and that it lasts twice as long as a can of spray deodorant. After ...
this week with 46% recall. Set in Turkey, the ad shows a young man getting ready for a night out ... the Lynx umbrella campaign - this being that Lynx helps you get the girl. Everything with Lynx is based ...
to Britvic, the company tasked agencies with creating a programme to 'get youth to do half our marketing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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