to remove filtersDIARY: Inflated media spend claims fail to impress the Campaign hacks
15 Dec 2000
bullshit at 50 paces. And, with the benefit of hindsight, it is now possible to name and shame some ...
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Diageo the favourite to win Seagram drinks portfolio
18 Dec 2000 | by Claire Billings
in media giant Vivendi Universal, tried to encourage Bacardi to increase its bid in order to get a higher ...
CLOSE-UP: LIVE ISSUE/UNILEVER REVIEW - Advertising next target in Unilever efficiency drive. Five networks do battle for Unilever's 'master brands'. Jeremy White investigates
08 Dec 2000 | by JEREMY WHITE
of its Van den Bergh and Bestfoods roster called for, it looks like the ad agencies may get the same ... to the main agency partners on the basis of global or regional alignments. Some of our brands will no longer have the support they previously had - some will be migrated into other brands. We re trying ...
Moet talks to three in pounds 12m creative review
08 Dec 2000 | by JENNY WATTS
and New York to pitch for the business. The incumbent, Y The idea is to get a view of three different ... t too pleased with the creative. Hopefully, we ll get better work next year. Y&R Paris ...
AMV BBDO wins pounds 4m Orbit assignment in Wrigley's ad review
08 Dec 2000 | by JOHN TYLEE
their business. I m glad we re getting back to it. ...
NEW MEDIA: Briefs
07 Dec 2000
, honeyed nuts and yellow devil sauce. The site will be based at hahaonline.co.uk....The Ha!Ha! Bar & Canteen Group is launching a web site to provide information on the chain and its branches, as well as offering its range of snacks and sauces for sale. Products include hot chilli crackers, honeyed nuts and yellow devil sauce. The site will be based at hahaonline.co.uk. ...
NEW MEDIA: Kettle to sell Chips brand direct via web
07 Dec 2000 | by BEN ROSIER
stockists. Also included is a get closer section, where customers can subscribe to an e-mail update, enter competitions, get serving suggestions and download screensavers, after completing a simple data capture ...
BRAND MASTERS: John Sunderland - Sweet success. Shareholder value means everything to Cadbury Schweppes' CEO, says Jane Bainbridge
30 Nov 2000 | by JANE BAINBRIDGE
in the business to get the brand for which he or she is responsible into a healthier state of profitability ... , the chocolate that goes around brands such as Crunchie, the chocolate that is in some of our account lines ... the Cadbury master brand is a strategy that has been criticised in some quarters. Detractors say ...
DIARY: Turkey of the week
24 Nov 2000 | by CAROLINE MARSHALL
Caroline Marshall picks on the 'porn movie' shocker for Grolsch by the Leith Agency that features, for some unknown reason, people making a cod blue movie: 'Why should I believe the statement that you can't rush things such as making Grolsch when the commercial making the claim lacks any wit or charm? Never ...
DIARY: Turkey of the week
24 Nov 2000 | by CAROLINE MARSHALL
Caroline Marshall picks on the 'porn movie' shocker for Grolsch by the Leith Agency that features, for some unknown reason, people making a cod blue movie: 'Why should I believe the statement that you can't rush things such as making Grolsch when the commercial making the claim lacks any wit or charm? Never ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
