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NTL gets back in the bidding for Premiership TV rights

Cable operator NTL has re-entered the bidding war for the pay-per-view TV rights to Premiership football matches, after abandoning its 328m bid earlier this year.

NEWS BRIEFS

, with the faint but unmistakable buzzing of a mosquito in the background. As it gets louder, the woman swats it...Bayer is launching a pounds 1.2m TV campaign through Abbott Mead Vickers BBDO to promote thrush remedy Canesten Once. The ad, which breaks on Boxing Day, shows a woman sleeping in a moonlit room, with the faint but unmistakable buzzing of a mosquito in the background. As it gets louder, the woman swats it ...

MARKETING MIX: Ad agencies let it all hang out

Mix has taken time off from gobbling down festive-sized fistfuls of Quality Street to don its trenchcoat and dark glasses to do some digging into the fragile reputations of ad agencies. First under ... - but it gets worse. Apparently there is a historical 'relationship' between the club and the agency ...

DIARY: Pick of the week

so we get a good view of her Aristoc-clad legs is a simple idea executed well.' The ad was written ...

DIARY: Spurned Ruby waxed far from lyrical at the IAA Awards luncheon

- and herself - at all the top industry bods in a bid to get herself back on the box. Even Adrian Vickers ...

DIARY: Inflated media spend claims fail to impress the Campaign hacks

bullshit at 50 paces. And, with the benefit of hindsight, it is now possible to name and shame some ...

MARKETING MIX: IOC gets camera shy over Sony

Serious ructions at the International Olympic Committee's conference on Sport and New Media last week. The IOC, as we all know, has long been anxious to protect the rights of sponsors by buying up poster sites and the like in host cities for use by official backers of the Games. Nothing wrong with...

MEDIA BRIEFS

of winning back some of the sports rights lost to ITV and Channel 4. Director general Greg Dyke is understood...The BBC is reported to be considering the launch of a subscription sports channel as a means of winning back some of the sports rights lost to ITV and Channel 4. Director general Greg Dyke is understood to be in talks with a number of commercial organisations which would jointly fund a channel whose subscription ...

AOL and Time Warner to hear merger decision today

. According to some press reports, some of the commissioners were yesterday still unsure about which way ...

Tobacco industry slams new cigarette pack rules

advertising ban on technicalities, but they will not get rid of these health warnings through legal loopholes ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.