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MARKETING MIX: News of the world

. These unmarked little stickers have been all over London for some time now. And being made of highly adhesive ...

St Luke's launches press campaign for BT's youth website

St Luke s has unveiled a national press campaign for British Telecom s youth website, getoutthere.bt.com. The site invites young people to reappraise the telecoms giant and offers a showcase for unsigned talent. The two executions aim to highlight that some major names in both the music and short film industries ...

INTERACTIVE VIEW: Tim Ashton looks at five interactive ads to see how the medium is progressing

, interactive TV is a strange medium. I found myself getting excited about zapping out of an ad to explore a ... this crop of ads. In some cases, it's a one-stop shop with every element being created in-house. First ... Goodhew and Melinda Messenger. Apart from some bland, baby-related information that scrolls across text ...

BT faces ITC rap over misleading Surf Time claim

BT has been ordered by the Independent Television Commission to withdraw its current ads about its internet calls package. The ITC ruled against its Surf Time ad created by Abbott Mead Vickers BBDO, as the special offer on unlimited internet calls can only be received by three out of four viewers in some ...

BMP DDB unveils Vodafone TV spot

habits when it comes to chatting on the phone. Some people go on and on and on ..., gushes Clarke ... don t want to talk at all and pulls an imaginary light switch to illustrate that some prefer to talk at night. Clarke really comes into his own when he has to explain why people need a phone when they get ...

PERSPECTIVE: Effective control over TV ads will only come from self-regulation

, just didn t get the point. A more flexible system in the hands of the industry is the answer. Finally, some impulse, probably fear at the enormity of the task ahead, draws me to make the point ...

PHD to repitch as BT seeks fresh strategy for online business

main business areas such as BT Talk, BT In Touch, BT Internet and BT Get Together. Digital media ...

Mercedes hands MBA dollars 25m launch

, Germany, Italy and the UK. Daimler-Chrysler is still in talks with some of the other Mercedes roster ...

, their mobile phones, and some considerable PR savvy to take on big business and the government

get on the internet, organise protests across the country co-ordinated by mobile phone, and use ... groups can take on the government. Some industry observers say the protests of last week are another ... for youth markets, said: People are tired, and sick of being ripped-off, but can t get away from brands ...

Retailers sign up to text message pilot at Lakeside

and use it as a tool to promote sales. One of Tie Rack s first promotions will be a buy one get one free ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.