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DIRECT CHOICE: Challenge TV mailing

do I get to construct something by making up the cardboard box, but with it sitting next ... , there are also some generic questions on the form which have to be filled in, providing valuable information ... and the customer, with everybody getting something out of it. After all, the answers are on the box. ...

Agency 2001 recognises a creative year

hope you will be heartened by the brilliance of the creative work, by some astonishing new-business records and some innovative methodologies introduced this year. It has been a turbulent 12 months ... on the right to view PDFs of the categories. Please note that some of the PDFs are quite large and may take ...

No decision on Consignia job losses

wastage and voluntary redundancy. According to Roberts: "Some 20,000 employees leave Consignia ... the company gets back into profit. A 15% saving is equivalent to cutting more than 1bn from our annual ... business, the Royal Mail delivery specification and outsourcing some non-core services -- were being looked ...

DMA ROYAL MAIL AWARDS: Revamped awards prove value of DM - Changes to the rules have reinvigorated the DMA Awards. Noelle McElhatton reports

last year made some initially unpopular changes to its judging process. Chief among ... has risen to the extent that twice as many golds have been awarded as in 2000. "There's some great ...

CLOSE-UP: LIVE ISSUE/EHS BRANN - Ehsrealtime's merger with Brann will give the agency added clout

Worldwide. All of a sudden we get the opportunity to work with, and influence, an international network ... -cy carrying its name. Some in the industry believe that Brann's culture and systems-led approach could ...

Royal Mail launches viral marketing game

The campaign, which runs until December 14, involves a game called Get It Sorted , which will be hosted on the Royal Mail's website . The game, developed by Proximity London, is based in a virtual sorting office where players act out sorting international mail and are given virtual mince pies ...

Marketers told to forget about the post

and Spanish. "If you haven't started already, perhaps you should get cracking on both," she told ...

Human rights ruling poses threat
to direct marketing industry

should have signed himself to a mail preference list -- anyone who signs up for this will get their names ... of the electoral roll, people wouldn't get credit because the risk would be too high for businesses. We have argued ...

DIRECT MARKETING: The benefit of innovative DM - Direct marketing companies are realising that envelopes play a vital role in the success of DM campaigns

With some 60 million items of mail pouring through the nation's letterboxes each day, marketers ... the headline message was begun on the envelope and completed on the letter inside. Some marketers ... bill' on the outside and a letter headed 'this is the smallest bill you will get.' And to promote its ...

DIRECT: RAC in bid to gain members through existing network

The RAC is embarking on a major member-get-member marketing push in a bid to accelerate its membership recruitment activity. Over the next year, more than 120,000 members will receive a mailing offering incentives to get people to join. The pack, created by WWAV Rapp Collins, contains five ...

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