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THE BOOK OF LISTS: The 10 Top people to know to get ahead

got to get past the inner sanctum of his coterie of personal assistants. He has at least three ... There's never been a better time to own your office building. If you don't, get in with the landlord ... creative", could get you your first job in advertising. So no student pranks on him then. ...

difficult year, some agencies are still planning serious Christmas parties

&C Saatchi's chief executive, Moray McLennan, agrees that some parties can be worth their value in PR ... been forced to make redundancies, a Christmas party could easily be deemed inappropriate. Some shops ... . 2001 This year the gang will be holding a lower-key event in the agency with some free booze and a ...

Sky Box Office to get ads

Sky Box Office to get ads

has been able to get the advertising he wants

what we'd get out of rebranding," he says with typical self-assurance. "They're inappropriate words ... . "Even with us all working amazingly hard, it's still effectively taken us two years to get ... ." To Dunstone, an agency shouldn't be trusted to simply get on with things. He believes in devoting ...

MEDIA PERSPECTIVE: There's more than one way to get ads past the BBC's ban

real point, however, is that I don't understand why ISBA's getting all het up about it anyway because ...

MEDIA: FABLE - AN EXPERT'S VIEW. Guy Duncan checks out the gay monthly magazine that aims to get

At 184 pages long, it is with some trepidation that I pick up the new gay monthly Fable. How many pages to be taken up with endless sex classified ads? How many more features on gay clubbing can we take? What more can it offer the gay market that Attitude and Gay Times don't already cover ...

PROFILE: Iain Burns, British Airways - Burns relishes task to get BA back on track - Challenging

on Wednesday. Three weeks ago I said to my management team that come this weekend we would rest up and get ...

Internet banks get ready for simplified account switching

organisation was finding that some banks were taking too long to process transfers. Tyson-Davis said ...

OPINION: Marketing Society - Magazines get through where other media fail

You can't communicate if your audience won't pay any attention to you. Obvious enough, but what's the solution? We've got to get around consumers' sophisticated information filter systems ... through the barriers. They get into customers' intimate zone where they willingly devote valuable ...

BRAND HEALTH CHECK: British Army - How can the Army get today's young to join?

The Army is looking for a new ad agency after ditching Saatchi and Saatchi, but how can it battle against the falling numbers of young recruits, asks Matthew Arnold. Gone are the days when Lord Kitchener's stern visage and accusatory index finger jabbing from recruitment posters menaced...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.