ANALYSIS: Will Equitable draw breath from PR? - One of 2001's most engaging corporate reputation challenges came in the form of troubled mutual insurer Equitable Life. Ed Shelton assesses the damage
14 Dec 2001 | by ED SHELTON
with a minimum threshold - if they do not get all three they are scuppered.' William Clutterbuck ... that are not so much hurdles as "Beecher's Brook," and we have to get policyholders to understand ... about the agencies' efforts on behalf of the society: 'They have done a good job in terms of getting ...



