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PUBLIC SECT0R: Over-the-counter drugs trade body steps up comms

14 Dec 2001 | by Edited by JOE LEPPER

reflects the greater need to communicate with our members. Some of these products, such as Viagra could ...

NEWS ANALYSIS: Mixed reception as NICE begins a comms review - The National Institute of Clinical Excellence last week embarked on a thorough review of how it communicates to stakeholders. Ed Shelton reports

30 Nov 2001 | by ED SHELTON

procedure has itself sought PR help might alarm some. But with the outgoing president of the General ... for dissemination. He says: 'We need to get out there among the key stakeholder groups and find out about ... is published and, in some cases, there may be a better way to do things electronically.' At the same ...

BEHIND THE HEADLINES: Human embryo cloning PR battle hots up

30 Nov 2001 | by HOLLY WILLIAMS

interviews,' said Scarisbrick. 'We are are battling to get people to understand that all human life ... cloning have a tough challenge in getting their messages across to the media, especially when well ...

INTERNATIONAL: APCO to handle pharma federation remit

23 Nov 2001 | by PETER SIMPSON

. The companies faced having to reveal some closely guarded business secrets, including pricing policies, profit ...

Nikon launches first TV ads in a decade

19 Nov 2001 | by Jennifer Whitehead,

HIV. It will run for a month on ITV, Channel 4 and Channel 5, as well as some satellite ... the Eighties. The company was founded in Japan in 1917 and has been making cameras for some 40 years. Other ...

gsk global corporate PR chief Potter leaves

02 Nov 2001 | by HOLLY WILLIAMS

activities, get to know the people and master the budget'. It is unclear if a communications review ...

GSK global corporate PR
chief Potter leaves

01 Nov 2001 | by Holly Williams,

be to 'understand how the function works, the breadth of its activities, get to know the people and master ...

BSkyB signs video game deal

03 Sep 2001 | by Jennifer Whitehead,

get access to new games before they are released on any other format.

HEAD TO HEAD: Drugs advertising poses a PR dilemma - The European Commission's decision to relax the ban on marketing. drugs has split the pharmaceuticals sector, says Steve Menary. PRWeek rounds up the views of those in favour and against

10 Aug 2001

- will be undermined by loosening the rules on information. Kinetic MD Karen Moyse admits some of the proposals ... years. For some, this approach is far too timid. 'We're less than enthusiastic about what Europe ... their medicines. It is information the UK pharmaceutical industry wants to be able to give patients. Some ...

Lee Garfinkel joins D'Arcy as creative chief

06 Aug 2001 | by Staff,

way up to executive vice-president and executive creative director and authored some of that agency ...

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