20 Dec 2001
| by MATTHEW ARNOLD
government gets more money than most from excise duties," he said.
"Why doesn't it spend some ...
."
Drinks advertisers are subject to four different sets of advertising
regulations, some voluntary. In TV ...
is due to be released in 18 months, and some European Union
member states advocate more stringent ...
20 Dec 2001
| by PAUL FAIRBURN, Managing director, Chrysalis Radio Midlands
to exploit an ambient opportunity
gets the kudos, and subsequent users take on a 'me-too' look. So
Coca ...
's really nice'
and 'How do they get the doors to work?'
Don't ask me, it just works.
...
20 Dec 2001
| by CRAIG SMITH, Editor
, the figures on consumption and health for those countries send
out a mixed message. In some instances ...
consumption
has been carried out, the evidence of some countries does not support
the anti ...
,
rather than increase overall consumption. It's a simple business truth,
but one that some evidently ...
20 Dec 2001
| by TANIA MASON
director, said: "Archers understands the
bond of a girls night out and the importance of girls getting ...
20 Dec 2001
| by Staff,
The approval finally came through yesterday -- a year after the Seagram sale was agreed. As Diageo will acquire the Captain Morgan rum brand in the 5.6bn deal, the FTC has ordered it to dispose of Malibu within six months, to avoid creating a rum duopoly.
The sale of Malibu is predicted to raise some ...
17 Dec 2001
Imagine if you could get in for free each time your favourite band came to town. True fans of indie...donning a hockey jersey or getting a band-related tattoo and promoting a corporation by wearing a Coca ...
-synching, teenage floozies, primped starlets announcing who designed their gaudy get-ups, and angst-ridden rock ...
, but some argue that they're just not worth it. As featured in a December 6 report on The Register ...
14 Dec 2001
| by LARRY BARKER, the creative director of BMP DDB and RONNIE
BARKER, currently resting in Oxford
.)
There is some "not bad" stuff this week, so you can expect a little
goodwill to all men, etc. But let's not go ...
. For some reason, in a campaign that's meant to capture the
essence of France, they've used pictures ...
.
They'd certainly get your attention and that's a start.
The cut of the BBCi spot that I received ...
14 Dec 2001
| by MATTHEW COWEN
for the
same territory. What's less obvious is why it should use the Underground
to get there.
You ...
cheap and cheerful gag to lighten their journey - because there
isn't one. You just get a rhyming ...
of engaging bored commuters but they're likely to lose
interest unless Cobra gets the others rolled out soon ...
14 Dec 2001
| by Staff,
The first advertiser lined up is Guinness UDV, owned by Diageo and home of brands such as Smirnoff and Bailey's.
The network has some strict guidelines accompanying the change in policy: actors appearing in the ads must be at least 30 years old; the ads can only be broadcast in programmes where more ...
13 Dec 2001
| by NAOMI WATKINS, account director, Millennium
cars get
driven around laden with large quantities of canned drinks?
The sampling teams, kind ...