20 Dec 2001
| by JO SMITH, Client services director, The Information House
do I get to construct something by making up the cardboard box,
but with it sitting next ...
, there are also some generic questions on the form which have
to be filled in, providing valuable information ...
and the customer, with everybody getting something out of it.
After all, the answers are on the box.
...
20 Dec 2001
| by DANIEL ROGERS
the fourth chief
executive of the fourth terrestrial channel.
Meanwhile some in the marketing ...
understanding the
commercial market."
Some believe Thompson will bring in a more client ...
marketer and a friend of
Thompson. "And he knows that if he gets the programming right, the rest ...
20 Dec 2001
| by GAIL KEMP
are getting more powerful by the year. Despite cautiously optimistic forecasts from some media agencies ...
, which was reminiscent of some of the best McDonald's work. But overall, this year's ads have been largely tactical, from the January buy-one-get-one-free offer to the Indian and Italian promotions ...
20 Dec 2001
| by MARK KLEINMAN
into
government efforts to get young people involved in the sport.
The governing body is working ...
to several interested parties," said Hope. "We are
looking for a brand to come on board and get involved ...
19 Dec 2001
| by Claire Billings,
The contract, which begins on January 7, realises a long-held aim of BSkyB-owner Rupert Murdoch to get Sky content aired on terrestrial TV. The deal will see Sky News's morning news programme Sunrise simultaneously broadcast on the UK's fifth terrestrial broadcaster.
The show will be broadcast between 6.30am ...
18 Dec 2001
| by Claire Billings,
former head, Edgar Bronfman, sold to USA Networks for 2.8bn in 1997.
Some are saying that Messier ...
17 Dec 2001
| by Jennifer Whitehead,
's deals with some digital services prevented ITV Digital getting access to channels.
The OFT has ...
17 Dec 2001
| by Staff,
The radio group will come with a price tag, which some are putting as high as 30m. Alongside Chrysalis, which owns Heart 106 FM and Galaxy, Capital Radio is also said to be interested.
News of the sale comes as LNR's shareholders seek to retrench their businesses in the face of a tough climate ...
17 Dec 2001
Imagine if you could get in for free each time your favourite band came to town. True fans of indie...donning a hockey jersey or getting a band-related tattoo and promoting a corporation by wearing a Coca ...
-synching, teenage floozies, primped starlets announcing who designed their gaudy get-ups, and angst-ridden rock ...
, but some argue that they're just not worth it. As featured in a December 6 report on The Register ...
14 Dec 2001
| by ALASDAIR REID
lot less grim next year. They also
worked some sort of Paul Daniels routine on the balance sheet ...
seems a distant prospect. All of which has led some ITV bosses
to re-examine the media ownership paper ...
some creative arithmetical
tricks and you have a clear conclusion - the ITV duopoly is likely ...