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DIRECT CHOICE: Challenge TV mailing

do I get to construct something by making up the cardboard box, but with it sitting next ... , there are also some generic questions on the form which have to be filled in, providing valuable information ... and the customer, with everybody getting something out of it. After all, the answers are on the box. ...

PROFILE: Programming power - Mark Thompson, Chief executive, Channel 4

the fourth chief executive of the fourth terrestrial channel. Meanwhile some in the marketing ... understanding the commercial market." Some believe Thompson will bring in a more client ... marketer and a friend of Thompson. "And he knows that if he gets the programming right, the rest ...

ADWATCH STARS OF 2001

are getting more powerful by the year. Despite cautiously optimistic forecasts from some media agencies ... , which was reminiscent of some of the best McDonald's work. But overall, this year's ads have been largely tactical, from the January buy-one-get-one-free offer to the Indian and Italian promotions ...

UK Athletics in hunt for a 'grass-roots' backer

into government efforts to get young people involved in the sport. The governing body is working ... to several interested parties," said Hope. "We are looking for a brand to come on board and get involved ...

Sky News takes C5 morning news slot

The contract, which begins on January 7, realises a long-held aim of BSkyB-owner Rupert Murdoch to get Sky content aired on terrestrial TV. The deal will see Sky News's morning news programme Sunrise simultaneously broadcast on the UK's fifth terrestrial broadcaster. The show will be broadcast between 6.30am ...

Vivendi stakes its claim to the US

former head, Edgar Bronfman, sold to USA Networks for 2.8bn in 1997. Some are saying that Messier ...

BSkyB to refute OFT breach of law finding

's deals with some digital services prevented ITV Digital getting access to channels. The OFT has ...

London News Radio is put up for sale

The radio group will come with a price tag, which some are putting as high as 30m. Alongside Chrysalis, which owns Heart 106 FM and Galaxy, Capital Radio is also said to be interested. News of the sale comes as LNR's shareholders seek to retrench their businesses in the face of a tough climate ...

America's permanent pastime - The Lowbrow Lowdown

Imagine if you could get in for free each time your favourite band came to town. True fans of indie...donning a hockey jersey or getting a band-related tattoo and promoting a corporation by wearing a Coca ... -synching, teenage floozies, primped starlets announcing who designed their gaudy get-ups, and angst-ridden rock ... , but some argue that they're just not worth it. As featured in a December 6 report on The Register ...

MEDIA FORUM: ITV has weathered the storm but can it still float? Alasdair Reid reports on the latest twists and turns in the fortunes of ITV. Are the network's bosses being a little too optimistic, too soon?

lot less grim next year. They also worked some sort of Paul Daniels routine on the balance sheet ... seems a distant prospect. All of which has led some ITV bosses to re-examine the media ownership paper ... some creative arithmetical tricks and you have a clear conclusion - the ITV duopoly is likely ...

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