17 Dec 2001
Imagine if you could get in for free each time your favourite band came to town. True fans of indie...donning a hockey jersey or getting a band-related tattoo and promoting a corporation by wearing a Coca ...
-synching, teenage floozies, primped starlets announcing who designed their gaudy get-ups, and angst-ridden rock ...
, but some argue that they're just not worth it. As featured in a December 6 report on The Register ...
14 Dec 2001
| by LARRY BARKER, the creative director of BMP DDB and RONNIE
BARKER, currently resting in Oxford
.)
There is some "not bad" stuff this week, so you can expect a little
goodwill to all men, etc. But let's not go ...
. For some reason, in a campaign that's meant to capture the
essence of France, they've used pictures ...
.
They'd certainly get your attention and that's a start.
The cut of the BBCi spot that I received ...
13 Dec 2001
| by MARK KLEINMAN and SUZY BASHFORD
.
"The launch of a credit card product to drive loyalty has been on the
agenda for some time, although ...
07 Dec 2001
| by MATTHEW COWEN
to Jamie Oliver fronting the
brand on TV because Oliver himself is unpopular there. You get the
feeling ...
" work. In some cases, the only way to make an accent recognisable
is to go to such an extreme ...
07 Dec 2001
| by MATTHEW COWEN, matthew.cowen@haynet.com
this Christmas. OK, there are some product shots subtly woven in
but they're never allowed to impinge upon a ...
that gets slung around at
this time of year and brand the entire bundle, with no reason given
beyond ...
05 Dec 2001
| by Staff,
offer mobile phones and home entertainment equipment.
It is expected that some of the new stores ...
30 Nov 2001
.
It was a bad week all round for corporate giants. BT admitted that it had infected some of its internet ...
getting online.
Not quite sure where men's magazine GQ 's brand strategy is heading, but news ...
is getting all its good luck, just ask its hometown rival and Ireland's national carrier. Aer Lingus's senior ...
30 Nov 2001
| by MATTHEW COWEN
what we'd get out of rebranding," he says with typical
self-assurance. "They're inappropriate words ...
.
"Even with us all working amazingly hard, it's still effectively taken
us two years to get ...
."
To Dunstone, an agency shouldn't be trusted to simply get on with
things.
He believes in devoting ...
30 Nov 2001
The RSPCA is allowing McDonald's to stamp takeaway cartons with its
Freedom Food logo, which guarantees standards of animal welfare. The
move was criticised by groups claiming some food may not have been
produced humanely. - Mail on Sunday.
...
30 Nov 2001
| by MATTHEW COWEN
" gets the bullet, then this strand of the campaign will
survive with all the more kudos attached ...
. Instead, they get
straight to the point.
Sex is tremendous, exciting, extremely amusing and open ...
the question of why we need
the gadgets that Coco sells in order to get the most out of it ...
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