to remove filtersMEDIA: Archers offers free cab rides to women
20 Dec 2001 | by TANIA MASON
director, said: "Archers understands the bond of a girls night out and the importance of girls getting ...
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STOP PRESS: Going Places launches TV campaign
20 Dec 2001
Going Places is launching a 6m TV campaign featuring Royle Family star Ricky Tomlinson in order to drive sagging summer bookings. The ads, which feature the strapline 'Deals to really get you going', break on Boxing Day and run until mid-February. ...
NEW MEDIA BRIEFS: Virgin Atlantic launches three microsites
13 Dec 2001
Virgin Atlantic has launched three microsites in an attempt to boost customer loyalty. It has put its i-fly newsletter online at iflyvirginatlantic.com and developed milesmorefriends.com, which aims to promote the airline's member-get-member campaign. Also new is flyvirginatlantic.com, which ...
PRIVATE VIEW: Robert Campbell is the executive creative director at Rainey Kelly Campbell Roalfe/Y&R
07 Dec 2001 | by ROBERT CAMPBELL, executive creative director at Rainey Kelly Campbell Roalfe/Y&R
: dramatise the negative, then reveal the solution to be the product. Thus we get a series of commercials that do no more than this. Either you can get a wacky motivational guru to train your salesmen ... lessons for your staff, or you can get stress-free IT systems from BT. Either you can give all ...
Celebrities star in Euro RSCG's LTB ad
07 Dec 2001 | by CAMILLA PALMER
on behalf of the London Tourist Board, which was due to begin work on a similar task of getting UK ...
Corporate giants take a
beating in McChina week
30 Nov 2001
. It was a bad week all round for corporate giants. BT admitted that it had infected some of its internet ... getting online. Not quite sure where men's magazine GQ 's brand strategy is heading, but news ... is getting all its good luck, just ask its hometown rival and Ireland's national carrier. Aer Lingus's senior ...
Ryanair launches EU complaint
after Lufthansa ad victory
29 Nov 2001 | by Claire Billings,
campaigns. In May, Belgian rival Sabena sued the airline for some ads which singled it out ...
STOP PRESS: American Airlines to postpone marketing communications
15 Nov 2001
American Airlines is postponing all marketing communications following the tragedy in Queens, New York, on Monday. A spokesman said the major confidence-boosting ad campaign it began in the US a month ago - 'American's Getting Back to Business' - has been put on hold. In Europe, a trade ...
NEW MEDIA: BA overhauls web site to boost net bookings
15 Nov 2001 | by RAVI CHANDIRAMANI
provides the company with some online marketing. IXL recently merged with Scient and became known ...
Dabs.com to sponsor Starchaser rocket
12 Nov 2001 | by Staff,
The Cheshire-based company hopes to put a test flight of its rocket into orbit next year with a fully manned flight planned for 2003. As lead sponsor, Dabs will get advertising on the rockets as well ... that we are proud to support and we have some great promotions to work with over the coming year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
