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Cranks says goodbye and
Paddington says 'wicked'

no comment to make on the situation. Some more up-to-date children's characters were also in the news ... recently. Whether she will be doing her royal text speech from this is unclear. Also seeking to get ...

MARKETING MIX: Brand manager of the week - Nicola Dodd, KP Snacks

part of your job? The variety. I am lucky to be exposed to some really good projects (and getting to know the local firemen for the McCoy's Spice launch wasn't too bad either). What is the worst part of your job? Having crisps, snacks and nuts around me. Not great for the diet ...

DIRECT CHOICE: Challenge TV mailing

do I get to construct something by making up the cardboard box, but with it sitting next ... , there are also some generic questions on the form which have to be filled in, providing valuable information ... and the customer, with everybody getting something out of it. After all, the answers are on the box. ...

CAREERS: Job interview

Group Age 33 How did you get into marketing? A combination of having the gift of the gab ... that River faces in its sector? Some other publishing agencies tend to over-promise and under ... . At the end of the day, what agencies have to do is get the quality of their people to sell the quality ...

NEW PRODUCT DEVELOPMENT: Taking the honours for 2001's launches - Marketing has played a key role in the success of this year's top ten FMCG launches

What makes for successful new product development? Why do some new products thrive, while others ... to introduce an offering to the marketplace. Marketing asked ACNielsen to identify some of the leading ... to meet demand, but not so much that the public gets the picture of an overstocked, unsuccessful launch ...

PROFILE: Programming power - Mark Thompson, Chief executive, Channel 4

the fourth chief executive of the fourth terrestrial channel. Meanwhile some in the marketing ... understanding the commercial market." Some believe Thompson will bring in a more client ... marketer and a friend of Thompson. "And he knows that if he gets the programming right, the rest ...

ANALYSIS: Is alcohol the new tobacco? - Alcohol advertisers fear that industry self-regulation may not be enough to ward off tough ad restrictions, writes Matthew Arnold

government gets more money than most from excise duties," he said. "Why doesn't it spend some ... ." Drinks advertisers are subject to four different sets of advertising regulations, some voluntary. In TV ... is due to be released in 18 months, and some European Union member states advocate more stringent ...

STOP PRESS: Going Places launches TV campaign

Going Places is launching a 6m TV campaign featuring Royle Family star Ricky Tomlinson in order to drive sagging summer bookings. The ads, which feature the strapline 'Deals to really get you going', break on Boxing Day and run until mid-February. ...

DIRECT BRIEFS: DTI launches tools to help customer service

The Department of Trade and Industry has launched a set of tools designed to help companies improve their customer service. Unveiled last week by consumer minister Melanie Johnson, the initiative includes a CD-ROM guide and customer service module which encourages firms to get continuous feedback. ...

MEDIA BRIEFS: Eurosportnews uses washroom ads

Eurosportnews is using washroom ads featuring the headline 'On your marks, get set, pee' to form part of an awareness-building campaign for the digital channel. Targeted at 16- to -34-year-old men, the campaign, created by Leagas Delaney in Paris, will run in six Premiership football clubs and 90 sports ...

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