20 Dec 2001
no comment to make on the situation.
Some more up-to-date children's characters were also in the news ...
recently. Whether she will be doing her royal text speech from this is unclear.
Also seeking to get ...
20 Dec 2001
part of your job?
The variety. I am lucky to be exposed to some really good projects (and
getting to know the local firemen for the McCoy's Spice launch wasn't
too bad either).
What is the worst part of your job?
Having crisps, snacks and nuts around me. Not great for the diet ...
20 Dec 2001
| by JO SMITH, Client services director, The Information House
do I get to construct something by making up the cardboard box,
but with it sitting next ...
, there are also some generic questions on the form which have
to be filled in, providing valuable information ...
and the customer, with everybody getting something out of it.
After all, the answers are on the box.
...
20 Dec 2001
Group
Age 33
How did you get into marketing?
A combination of having the gift of the gab ...
that River faces in its sector?
Some other publishing agencies tend to over-promise and under ...
. At the end of the day, what agencies have to
do is get the quality of their people to sell the quality ...
20 Dec 2001
| by ROBERT GRAY
What makes for successful new product development? Why do some new
products thrive, while others ...
to introduce
an offering to the marketplace.
Marketing asked ACNielsen to identify some of the leading ...
to meet demand, but not so much that the public gets the
picture of an overstocked, unsuccessful launch ...
20 Dec 2001
| by DANIEL ROGERS
the fourth chief
executive of the fourth terrestrial channel.
Meanwhile some in the marketing ...
understanding the
commercial market."
Some believe Thompson will bring in a more client ...
marketer and a friend of
Thompson. "And he knows that if he gets the programming right, the rest ...
20 Dec 2001
| by MATTHEW ARNOLD
government gets more money than most from excise duties," he said.
"Why doesn't it spend some ...
."
Drinks advertisers are subject to four different sets of advertising
regulations, some voluntary. In TV ...
is due to be released in 18 months, and some European Union
member states advocate more stringent ...
20 Dec 2001
Going Places is launching a 6m TV campaign featuring Royle
Family star Ricky Tomlinson in order to drive sagging summer bookings.
The ads, which feature the strapline 'Deals to really get you going',
break on Boxing Day and run until mid-February.
...
20 Dec 2001
The Department of Trade and Industry has launched a set of tools
designed to help companies improve their customer service. Unveiled last
week by consumer minister Melanie Johnson, the initiative includes a
CD-ROM guide and customer service module which encourages firms to get
continuous feedback.
...
20 Dec 2001
Eurosportnews is using washroom ads featuring the headline 'On your
marks, get set, pee' to form part of an awareness-building campaign for
the digital channel. Targeted at 16- to -34-year-old men, the campaign,
created by Leagas Delaney in Paris, will run in six Premiership football
clubs and 90 sports ...