group CEO of ad agency Leo Burnett, appears unperturbed that some in the industry have seen it as a sign ... is that practitioners in healthcare, internal communications, IR, public affairs and financial PR are unlikely to get ... that there are different specialisms in PR,' he continues. 'Some are brand-specific but there are many areas where we ...
agreed is 'slim'. Some are even more scathing. Metrica joint MD Mark Westaby says: 'The idea ... the importance of measurement. If the industry does not get to grips with this issue, it will get what ...
. One option being mooted is to buy Cordiant and sell some of the marketing services assets. FD, which ... and there may be an opportunity to tidy the business up and sell some of the units off,' said Page. A Cordiant ...
A spokesman for the marketing services group denied rumours the company was to sell some assets in a bid to revitalise its business -- a move which reports suggest would coincide with Bungey's resignation, expected to be announced with Cordiant's full-year results set for release tomorrow. "Financial ...
's advertising business HHCL. A senior Chime source admits there is some truth in the speculation: 'We ... fold.' In a market in which M some peace of mind would be welcome, too. He candidly admits that Chime ... that the flasher operators get their comeuppance.' It would be an uncharitable observer who drew the conclusion ...
Some of the other most challenging, and profitable, PR briefs this year are likely to come from the Department of Health. This week sees the DoH take charge of its own destiny, by turning its back on the COI roster and creating its own bank of PR agencies to handle high-profile campaigns in sensitive ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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