20 Dec 2002
| by Staff,
NEW YORK - The internet advertising industry is the latest to finish the year with some good news
20 Dec 2002
of the Argentinian defence at a free kick with handbags flooded e-mail in-boxes -- 1-0 England. Beckham getting ...
Factory created "burp" and "fetch" for the "get out more" campaign, featuring couch potatoes who spend too ...
19 Dec 2002
| by DAVID MURPHY
When companies first started using e-mail as a marketing tool, some direct marketers saw it as a ...
.
"It's very rare now that we send out a piece of DM that doesn't have some sort of e-mail element ...
around a detailed questionnaire to narrow down a target audience and get those interested to supply more ...
17 Dec 2002
| by Staff,
the golden age of vinyl and uses some of the best-known images in rock history including album designs from ...
16 Dec 2002
| by Jennifer Whitehead,
, it operates under the same group and shares some clients.
According to Jamieson: "Two people ...
13 Dec 2002
| by ALASDAIR REID
Some programme internet sites are great, while others are tragic....on ITV at 7.00pm," it says.
How forlorn can you get? Actually, ITV has had a fairly patchy record ...
and liaise with outside suppliers, making sure, for instance, that they get grief-free access to the right ...
or you will get your fingers burned. These issues, he maintains, come under four main headings: relevance ...
13 Dec 2002
The members of the digital team, which is run by the head of new-media, John-Paul Edwards, will be moved to the individual brand groups around which the agency structures the rest of its media services including press and TV.
"This move will allow a lot more client focus and will help to get digital more ...
12 Dec 2002
| by Staff,
NEW YORK - Banner ads are set to get bigger as the Interactive Advertising Bureau threw its weight...-emphasising the banner."
The changes, however, are not likely to come in overnight and may take some time, because ...
12 Dec 2002
, Britain's biggest online advertiser, appointed Republic in the autumn, initially to get consumers to sign ...
offline to online. This year its brief extended beyond online creative to online media, as well as some ...
include people with advertising, direct and digital expertise, which means our clients don't get blinkered ...
06 Dec 2002
's get it on", campaigning the top 20 media planning and buying agencies across the UK. The portal aims