Developing a brand performance measure
01 Nov 2002 | by de Chernatony, Harris, Christodoulides
of information available from some of the intermediate indicators about why a brand has a particular financial ...
provision against the competition to see if they are getting value for money. Whilst they may be more than satisfied with what they are currently getting, they believe that they can obtain a better quality ... , the findings also showed that many members had made an effort to try and get a service problem resolved ...
of information available from some of the intermediate indicators about why a brand has a particular financial ...
't and it is still amazing that some supposedly bright people in the venture capitalist industry gave these college ... the same if proper management teams had been in place from the get go but that, of course, is something we will not know now. Once the troubles set in, Paternot gets bitter pretty quickly and he has a ...
crucial. Clift talks about how Unilever gets great work out of its global agencies. "I will go anywhere to get the best advertising for our brands" he has said. Contents include: Client/Agency Perceptions ...
Corporate social responsibility (CSR) is not a new idea. It has had widespread support over the last forty years albeit sporadically and with some debate and its central tenet, that business has ... . For some firms, however, the challenges are greater still. Using the pharmaceutical and resource industries ...
Ad Pulled Best? Examples Reveal How to Make Advertisements Pull Better CHAPTER 3: What to Do to Get Attention, Create Desire, and Get Action When You Write Advertisements CHAPTER 4: PACT Principles of Copy ...
for brands trying to cut through the media clutter and get noticed too? A presentation looking at how BBH ...
%), biscuits and cakes (36%) and crisps and nuts (32%). Almost half of the women who took part ... , crisps or nuts. Eating biscuits and cakes as a snack was common across all age groups. Where ...
the lack of understanding, discussions within focus groups revealed some very strong and generally negative ...
, there have been some key changes, with consumption of fruit increasing by 25% and consumption of vegetables ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.