to remove filtersVodafone is the latest to sign up to Nectar
19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,
is expected to start issuing points some time in the first half of next year, although it is not yet clear how ...
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Proximity wins Shell's £70m below-the line work
19 Dec 2002 | by Mark Kleinman,
-of-sale material at thousands of Shell petrol forecourts around the world, as well some direct and promotional ...
Gillette develops debut direct work
19 Dec 2002 | by Mark Kleinman,
The consumer products giant, which markets some of the most famous shaving products in the world, including the Mach-3 Razor, has appointed dunnhumby cinnamon to develop targeted e-mail and direct mail communications for its Oral-B range of power toothbrushes. The activity marks an unprecedented step ...
'TIS THE SEASON TO ADVERTISE
19 Dec 2002 | by JANE SIMMS
Some categories traditionally devote most of their adspend to Christmas campaigns. Jane Simms finds.... At the end of the day some products are seasonal; you can't get away from the fact." PAXO AND BISTO Sales ... , food and drink companies, games and toys manufacturers and toiletries and fragrance brands. For some ... suddenly stopped they would be horrified." Christmas seems to be an easy hit for some firms ...
CONNECTIONS AWARDS: Recognising creativity in UK digital marketing
19 Dec 2002
Viral ads, mobile messaging and interactive TV campaigns have been central to some of the marketing...for their 'Real Life Fashion Diva', such as Britney or Kylie. This year's finalists include some major FMCG ...
Carling tightens musical ties with £3m venues deal
19 Dec 2002 | by TANIA MASON
to rename some of the UK's top venues.
MARKETING MIX: Can your journey to work win you a chocolate feast?
19 Dec 2002
and tedious part of the working day. But how a person gets to work can also reveal quite a lot about them....or rollerskate downhill to get to your workplace, tell all. Send your entries in to steve@experentis.com or fax ...
STOP PRESS: GSK redesigns Lucozade packaging
19 Dec 2002
Sport will get a 'winner' icon and a 'your sport, our science' strapline.
NEWS BRIEFS: LBC is debut client of Whoosh
19 Dec 2002
, which handles high traffic volumes, to get presenters responding to listeners' views, votes
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
