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The consumer products giant, which markets some of the most famous shaving products in the world, including the Mach-3 Razor, has appointed dunnhumby cinnamon to develop targeted e-mail and direct mail communications for its Oral-B range of power toothbrushes. The activity marks an unprecedented step ...
are clear. "When you're working for an airline it's really difficult to get people to take a test drive ... and getting them to participate in what you are doing. I love finding ways of having a laugh with your ...
into a single database to get a total view of each customer across the channels. That's pretty a ...
world of business. I once met with a BBC producer who was interested in using some of the case studies ...
TUI UK is the corporate name of the merged businesses of Thomson Holidays and UK distribution, which incorporates the retail outlets and includes some of the functions of the former Thomson Travel Group. TUI UK forms part of TUI Northern Europe, which also includes the Specialist Holidays Group ...
definitive results for some time." If you have an opinion on this or any other issue raised on Brand ...
-year deal to rename some of the UK's top venues.
, said: "'What will I get out of it?' is the big question that influences our target audience when they're looking for a job. The new campaign really gets under the skin of what motivates young people to join ...
that claimed: "Get in front of Europe's wealthiest, with the channel that's way out in front". The ad went ... with a "personal income over €225,000". BBC World complained that some of the information in the ad ... confusing categories and were chosen to give CNBC an artificial advantage. CNBC admitted that some ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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