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Gillette develops debut direct work

19 Dec 2002 | by Mark Kleinman,

The consumer products giant, which markets some of the most famous shaving products in the world, including the Mach-3 Razor, has appointed dunnhumby cinnamon to develop targeted e-mail and direct mail communications for its Oral-B range of power toothbrushes. The activity marks an unprecedented step ...

Unilever brands to carry revamped corporate ID

18 Dec 2002 | by Ravi Chandiramani,

definitive results for some time." If you have an opinion on this or any other issue raised on Brand ...

Analysis: A tough time ahead for tobacco company PROs

13 Dec 2002 | by Andy Allen

by legislation, PR agencies may be wondering whether they have any chance of becoming the new recipient of some ... some elements of the law have yet to be clarified. British American Tobacco press relations manager ... , corporate comms specialists shouldn't get too excited just yet. He points out while BAT is the world ...

WHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?

06 Dec 2002 | by LUCY AITKEN

Ever think about life without advertising agencies? Some clients do. In fact, some clients don ... , planning and consumer expertise) would be a daunting prospect. But some clients manage it perfectly ... pay for all those Levi's-clad creative types to go to the pub to "get their head round the brief ...

CAMPAIGNS: Egg box idea keeps health worry at bay - Consumer PR

06 Dec 2002 | by MARY COWLETT

The relaunch of the British Lion mark has helped put some salmonella scares to rest and restore consumer confidence in British eggs. However, the industry still faces a battle regarding the relatively high cholesterol content of its product and the belief that egg consumption is linked to coronary heart ...

2002 IPA EFFECTIVENESS AWARDS: BRONZE AWARD - BAKERS COMPLETE

05 Dec 2002

of the market, complete dry dog foods. It faced some big challenges - not only was the dog food market shrinking

MEDIA CHOICE: Vicks

05 Dec 2002 | by NEIL CHRISTIE, Marketing director, Partners BDDH

- and this warrants some attention. And, of course, all those people sitting sniffling in their immobile vehicles ...

Man United fans can get closer with Wilkinson Sword

04 Dec 2002 | by Jennifer Whitehead,

television advertising campaign telling fans they can get closer to the game via a Man U-branded razor....The commercial was created by J Walter Thompson for Wilkinson Sword gift sets in the run-up to Christmas. It breaks on December 5. The 10-second spot features an animated version of a Manchester United-branded Protector 3D Diamond razor practising its football skills. A voiceover says: "Get closer to the game ...

PRIVATE VIEW: Dave Alexander is the joint creative director at Banks Hoggins O'Shea/FCB

29 Nov 2002

version of those duck pancakes you get in Chinese restaurants. The client might have wanted to see more ... simple, sassy ads that had confidence and style. Now they're telling us that "some people aren ... will disagree. (It's also the first ad I've seen for some time that would actually benefit from an extra ten ...

Imperial overhauls PR after £3.2bn acquisition of rival

29 Nov 2002 | by HOLLY WILLIAMS

are going to have some overlap in terms of responsibilities, but we think the re-organisation is a ...

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