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Analysis: HP pitch threat to indie mid-sized PR agencies

to tech boutiques - have been affected by HP's agency review and, for some, the news has been devastating ... , but at some stage common sense takes over.' The question is: What can medium-sized independents do to avoid ...

Microsoft to fill lobby post as Lambert is promoted

and externally to fill the role,with some interviews already undertaken: 'We're called on to get involved in a ...

Dell hires GCI for seven-figure EMEA account

, (founder and CEO) will not go away. What we want to do is to raise the profile of some of the other ...

Dell hires GCI for seven-figure EMEA account

, (founder and CEO) will not go away. What we want to do is to raise the profile of some of the other ...

Dell hires GCI to handle EMEA account

. What we want to do is to raise the profile of some of the other outstanding people... including ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

maintains its superbrand status. In addition, the brand has gone some way to demonstrate that its ... -wide sales forecast for the year in April, by some 40 million handsets, down from an original estimate of 440 ... in tests. Likewise, Mercedes is currently trailing in some of the trade media's quality ratings ...

Ogilvy secures Nortel UK and EMEA account

seemed like the right time to make a change with some fresh thinking and a new team who can move forward ...

INTERNATIONAL: Ballmer memo puts CSR top of Microsoft agenda

in the company.' Murray said all elements of its PR activities could get involved, 'whether it's our PR ...

MacLaurin picks up EDS UK profile raising account

has now come to an end. EDS marketing director Catherine Greenwood said: 'Ogilvy helped us get ...

ANALYSIS: Tech PROs face future with cautious optimism - News last week of IT firm Detica's stock market flotation has raised hopes among technology PROs that the worst of the sector's troubles are now behind it, says Andy Allen

its downturn. Some even believe conditions are already improving....believing things will get better as the year progresses. Only 14 per cent expect conditions to get worse ... and Edelman London all shed staff. However, some senior tech PROs are already noticing an upturn. AxiCom MD ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.