to remove filtersHHCL creates 'turkey tussle' to highlight food safety
19 Dec 2002 | by Jennifer Whitehead,
, managing partner at HHCL, said: "We wanted to get the balance of giving important information but not being ...
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THE BOOK OF LISTS: The 10 pitches from Hell
20 Dec 2002
presented agencies with a quandary: attempt to get on the roster for bijoux briefs such as drink driving ... , a plethora of the world's tourist boards decided they needed some advertising to fight the downturn ... doesn't get much more exciting than pitching for the Orange account. Its £43 million importance, however ...
RAF aims to motivate in face of Gulf War build-up
18 Dec 2002 | by Jennifer Whitehead,
, said: "'What will I get out of it?' is the big question that influences our target audience when they're looking for a job. The new campaign really gets under the skin of what motivates young people to join ...
Samaritans sparks controversy with baby Jesus poster
17 Dec 2002 | by Jennifer Whitehead,
office where the campaign was launched, said: "The idea is that some people can feel so isolated ... by The Samaritans, which sought to get people to question their attitudes to mental illness. One of the ads reads ...
Gordon Brown calls surprise inquiry into BBC funding
13 Dec 2002 | by Claire Billings,
for some of the money raised from the TV licence. The investigation is expected to come as a surprise ... , to look at the BBC's funding, it will not get another chance to change it until its next charter review ...
CAMPAIGNS: Money raised for Tommy's by art blocks - Charity PR
13 Dec 2002 | by MAJA PAWINSKA
with the simple idea of getting celebrities to paint children's building blocks to be auctioned. To differentiate the campaign from other celebrity auctions, the team knew they had to get such a long ... features over two weeks to support the campaign, including pictures of some of the finished blocks and a ...
OPINION: Performer Cherie puts on a polished media act
13 Dec 2002 | by CHARLIE WHELAN, charlie.whelan@haynet.com
to his mate Peter Mandelson. Even Blair can't get away with claiming not to know that his wife used ...
CAP warns about prize draw mailers
11 Dec 2002 | by Claire Billings,
company has agreed to stop distributing these mailings, and direct marketers are asked to get in contact ...
OPINION: Brown shows deft touch in handling the media
06 Dec 2002 | by CHARLIE WHELAN, charlie.whelan@haynet.com
and low inflation. Some say that it's because Brown has been a lucky chancellor. Others (the Tories...commentators accused him of getting his forecasts wrong at the time of the last budget. It is difficult to take ... in spending on health and education. Some may see this not just as a PR disaster, but an economic one too ... , after getting rid of Howard Davies as deputy, who was perceived as being too close to Treasury mandarin ...
Research shows FBU winning war of words
06 Dec 2002
to an end - said the firefighters so far were the most effective in getting their message across ... 's messages are getting through to the public also emerged when 56 per cent said firefighters were right ... were the most effective at getting their message across, compared to 59 per cent of men. And 76 per ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
