to remove filtersVodafone is the latest to sign up to Nectar
19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,
is expected to start issuing points some time in the first half of next year, although it is not yet clear how ...
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Proximity wins Shell's £70m below-the line work
19 Dec 2002 | by Mark Kleinman,
-of-sale material at thousands of Shell petrol forecourts around the world, as well some direct and promotional ...
Parker Baines appoints creative director
18 Dec 2002 | by Staff,
owned Parker Baines has built a reputation for delivering creative services for some of the UK's leading ...
Fast food out but tribes and anti-glamour in for 2003
17 Dec 2002 | by Jennifer Whitehead,
and new behaviours that help us to retain some sense of control." If you have an opinion on this or any ...
OPINION: Mills on ... Carphone Warehouse
06 Dec 2002 | by DOMINIC MILLS, dominic.mills@haynet.com
to camera. "You see it all the time," he says. "Especially at this time of year. But you never get hardened ... in an alleyway, from which a "volunteer" tenderly rescues a phone. "Some people don't understand the commitment ... -competitive phone market must be getting thinner by the day, so there's logic in anything that decreases reliance ...
WHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?
06 Dec 2002 | by LUCY AITKEN
Ever think about life without advertising agencies? Some clients do. In fact, some clients don ... , planning and consumer expertise) would be a daunting prospect. But some clients manage it perfectly ... pay for all those Levi's-clad creative types to go to the pub to "get their head round the brief ...
CLOSE-UP: LIVE ISSUE - KFC. Is Bartle Bogle Hegarty cut out for life in the fast-food sector? John Tylee reports
06 Dec 2002 | by JOHN TYLEE
. Not only has it learned some painful lessons but today, no-one can afford to be snooty about retail ... produce for a number of our clients." Nevertheless, accounts such as KFC are tough for agencies to get ... lot will depend on what sort of grip she keeps on the marketing function, which gets put under a lot ...
BRANDING: M&S hires Brandhouse to flag up alcohol lines
05 Dec 2002 | by TANIA MASON
Marks Spencer has hired Brandhouse WTS to introduce some 'retail magic' into its wines, beers...only exclusive wines, beers and spirits, and has worked with some of its suppliers for more than 20 ... -store theatre' to get these messages across to shoppers. Brandhouse managing partner Paul Richards said M S ... halls. Alcohol currently makes up around 4% of M S' total sales, though some products, such as port ...
Butlins sponsors Santa's grottos at retail centres
05 Dec 2002
time when concerns about potential child abuse are prompting some retailers to discontinue grottos.
ANALYSIS: KFC bucks fast-food closure trend
05 Dec 2002 | by BEN BOLD
Hegarty, raising the possibility of some creative sparkle in its ads. Evolving market But why is KFC ... to find a way to talk about the food, but in such a way to get non-users to use the brand. We are aware ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
