to remove filtersVodafone backs Nectar two years after axing rival
19 Dec 2002 | by RAVI CHANDIRAMANI and MARK KLEINMAN
12). Vodafone is expected to start issuing points some time in the first half of next year ...
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Vodafone is the latest to sign up to Nectar
19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,
is expected to start issuing points some time in the first half of next year, although it is not yet clear how ...
THE BOOK OF LISTS: The 10 Best gadgets
17 Dec 2002
. HANDSPRING TREO 270 This is the one that gets chief executives all excited. The Treo is the best palmtop ...
T-Mobile forced to pull Nokia 7210 'picture' handset
12 Dec 2002 | by RAVI CHANDIRAMANI
ringtones, we have to ensure we get it right." It has instructed retailers to withdraw all point ...
OPINION: Mills on ... Carphone Warehouse
06 Dec 2002 | by DOMINIC MILLS, dominic.mills@haynet.com
to camera. "You see it all the time," he says. "Especially at this time of year. But you never get hardened ... in an alleyway, from which a "volunteer" tenderly rescues a phone. "Some people don't understand the commitment ... -competitive phone market must be getting thinner by the day, so there's logic in anything that decreases reliance ...
NEW MEDIA: SPOTLIGHT ON NTL - Cash-strapped ntl abandons centralised marketing efforts Ntl doesn't need a national brand if it's only a regional offer, Alasdair Reid argues
06 Dec 2002 | by ALASDAIR REID
as a shock to some industry observers. The cable business has not exactly been marketing heaven over ... . The trick is to get the balance right between regional sales efforts and national brand-led activity ... , the industry was fragmented among a handful of companies and getting them to stump up the cash for a central ...
2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - BT CELLNET
05 Dec 2002
Competition in the mobile market was getting tougher as penetration-based growth fell away
2002 IPA EFFECTIVENESS AWARDS: BRONZE AWARD - BT TOGETHER
05 Dec 2002
focused on television, with press adverts providing some detail. Activity was upweighted and special ...
PROFILE: Lifelong journey - Nick Barley, marketing director, Microsoft UK
05 Dec 2002 | by RAVI CHANDIRAMANI
audience of working people on the move. "Once people get their hands on one and see how it works they ...
PERSPECTIVE: Getting it wrong first time does not mean an agency has failed
29 Nov 2002 | by CAROLINE MARSHALL, caroline.marshall@haynet.com
Every now and then it is necessary to remind clients that agencies do not always get it right first...with Unilever would be the norm. Getting it right first time is difficult for agencies in pitches ... , the notion of the number of feted campaigns that did not get it right first time and the lessons this might ... approved by The Economist's editor and often with minutes to deadline, some based on topics in the magazine ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
