to remove filtersPROFILE: Lifelong journey - Nick Barley, marketing director, Microsoft UK
05 Dec 2002 | by RAVI CHANDIRAMANI
audience of working people on the move. "Once people get their hands on one and see how it works they ...
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Fast food out but tribes and anti-glamour in for 2003
17 Dec 2002 | by Jennifer Whitehead,
and new behaviours that help us to retain some sense of control." If you have an opinion on this or any ...
MEDIA FORUM: Are winner-takes-all pitches really adding value?
29 Nov 2002 | by ALASDAIR REID
targeting you're not going to get noticed. The big idea can be more important. If you're doing nuts ... of an ad hoc business. There are some who are suspicious of the whole deal - for instance, isn ... to think about getting more money into press on top of the normal advertising. It should be seen ...
Revamp could see AOL stop carrying advertising
21 Nov 2002 | by Staff,
is likely to draw on the entertainment assets of its parent company, which owns some of the world's biggest ...
BRANDING: Powergen revamps ITV weather bulletin idents
21 Nov 2002 | by RAVI CHANDIRAMANI
approach". "Customers are getting tired of the plain price deal. We're trying to be a force for good ...
ASA condemns LE's '70% switch back' ad claims
14 Nov 2002
the claims that SWEB and London Electricity get 'seven times fewer complaints than British Gas ...
OPINION: How marketing insights let IBM transform itself
14 Nov 2002 | by LAURA MAZUR, a business writer
to work fast to get every employee to grasp the - for IBM - rather radical notion that they had to put ...
Vodafone 'flirting' text ads cause more trouble
13 Nov 2002 | by Claire Billings,
LONDON - The Vodafone 'Get the flirting over' campaign has caused more problems for the mobile...The censured ad features the couple in a compromising position on the bonnet of a car and ran in the Times newspaper's Play supplement. It shows a woman straddling a man and features the line: "Get the flirting over and done with before you get home. Make your move while you're still on the move ...
Fallon wins Sony's £70m pan-European advertising
12 Nov 2002 | by Jennifer Whitehead,
presentations from some of the leading agencies in Europe." She added: "We look forward to working with Fallon ...
Eaga talks to direct agencies for energy efficiency business
08 Nov 2002 | by IAN DARBY
with media through Media Insight. Ads used the line "Get a warm healthy glow all the year round" to support ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
