to remove filtersDeveloping a brand performance measure
01 Nov 2002 | by de Chernatony, Harris, Christodoulides
of information available from some of the intermediate indicators about why a brand has a particular financial ...
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Customers switching behaviour: satisfaction not enough
16 Dec 2002 | by John Oliver
provision against the competition to see if they are getting value for money. Whilst they may be more than satisfied with what they are currently getting, they believe that they can obtain a better quality ... , the findings also showed that many members had made an effort to try and get a service problem resolved ...
Youth Perspective 7: Twenty Years of Creating Fame for Levi's
26 Sep 2002 | by Derek Robson
for brands trying to cut through the media clutter and get noticed too? A presentation looking at how BBH ...
Competitor targeting: a strategic approach to winning the battle for market share
11 Jan 2002 | by Ian Gordon
was talking about was exploiting customer relationships. This went down very badly with some of the academics...'s not of the "eight ways to improve your bottom line tomorrow" school. Gordon recognises that some of the changes he ... of how many companies would get round to implementing what this book advocates. Given that so few ... some of the ways you work. A lot of this isn't new. Gordon lists 20 military analogies to turn your ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
