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AGENCY 2003: PR Agency of the Year - Best of the rest

realised they could cut fees and in some cases get snappier service by switching accounts to the young ... appointed Brave PR in October to relaunch the Sunsilk brand. Some of the big PR agencies have tried ... that they are getting the best value for money. They are also inviting more agencies to pitch and taking longer ...

AGENCY 2003: PR Agency of the Year - Shine Communications

's new directory enquiries service) and it came up with some excellent campaigns, which were well ... hard, but Shine produced some stunning work this year," adds Park. So what is Shine's secret? Part ...

US planned to avoid media gaffe with capture of Saddam

in the hands of coalition forces. Getting the story quickly on to television was seen as central to the media ... -depresser is about as routine as it gets, which showed basically that he was an ordinary mortal, was not superhuman ... from one of his former palaces. The US wanted to avoid any conspiracy theories getting started ...

DIARY: Kelis? Yeah yeah yeah, Rachel's hot for Damon

month staff get cash to choose three CDs for public airing) after a trip to the Brixton Academy to see

CAMPAIGNS: Players help boost image of rugby in UK - Media Relations

fans, through media coverage. Strategy and Plan With the aim of getting rugby noticed by the entire ... change some of the "old school" perceptions and help rugby appeal to a new audience,' said Lexis sports ... , with a rugby ball. Players were then interviewed about how kids could get involved in rugby ...

DIARY: Medusa insists she's not so scary in real life

' a bit of a split personality' and feels some clients and staff can find her a little intimidating ...

Analysis: Industry sees the return of optimism

of PR firm. 'Some smaller agencies are making 30 per cent profit margins, but some are having a tough ... among some agencies, said Gornall. Four Communications managing partner Nan Williams agreed ...

DIARY: Paul Dacre, Gavyn Davies, Prince Charles ... you took a hell of a beating

's global CEO) Harris Diamond has already failed, as has my attempt to get into Marie Claire's annual top ...

OPINION: Brown's 'loyalty' to Blair is part of bigger game

by the Chancellor. Some of his supporters even think a new deal has been done over the leadership - as if Brown ... - and who can blame them. Some - like Nick Brown, a long-time supporter of the Chancellor, who was sacked ...

CAMPAIGNS: Moustaches raise cash in aid of cancer - Charity PR

they could also get their taches shaved off. Measurement and Evaluation The GQ feature was picked up ...

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