to remove filtersDIRECT CHOICE: Guinness
18 Dec 2003 | by Alan Timothy, Chief executive, Rocket Science
I'm getting thoroughly depressed. I seem to be getting more Christmas cards from businesses than
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AGENCY 2003: Below The Line Agency of the Year - Harrison Troughton Wunderman
18 Dec 2003
HTW has married creativity with a business emphasis that has resulted in some outstanding work...creative flair. The agency produced some outstanding work for brands such as IBM and M G. More ...
AGENCY 2003: Below The Line Agency of the Year - Best of the rest
18 Dec 2003
by some impressive wins. The most significant of these was O2. It also picked up Planet Ark ...
Novak exits after 12 years in Royal Mail shake-up
17 Dec 2003 | by Mark Kleinman,
, or stamps marketing chief Julietta Edgar. One source said Rich was favourite to get the job, and that he ...
Case Study: Homebase customer magazine
17 Dec 2003
measurement programme. Ninety per cent of recipients said they had read some of the magazine, with 50% reading ...
Ford promotes 'Evil Twin' Sportka via text campaign
16 Dec 2003 | by Staff,
and to get over the idea that Sportka is not a girl's car. Usha Raghavachari, Ford Ka brand manager, said ...
THE BOOK OF LISTS: The 10 Best DM Campaigns
16 Dec 2003
. While some below-the-line purists feel "baby" works better as a piece of brand awareness, all agree ... in the envelope to an independent third party who would then confirm whether or not they'd get a better deal ...
YMCA tests DRTV through WWAV for homeless drive
15 Dec 2003 | by Claire Billings,
the charity's commitment to helping young homeless people get their lives back on track.
Craik Jones named top direct agency by Campaign
15 Dec 2003 | by Claire Billings,
, cute and effective mailing campaigns for Virgin Trains and some impressive creative for the agency ...
WPP retains Bates name in relaunch of Asian agency
12 Dec 2003 | by Staff,
Bates Asia gets a new logo and corporate identity, designed to get across its change to a specialist network focused on local Asian clients. It had been speculated that Bates Asia would be merged with Red Cell or Dentsu Young in the US, Bates went into JWT; and 15 Bates offices in Scandinavia ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
