Mobile ban ads get the message across to public
11 Dec 2003 | by Ben Carter
The PR and marketing campaign to educate drivers about the law banning the use of mobile phones while driving appears to have been a complete success.
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Planners ? get creative...that all available time and energy gets sucked into optimising individual spots, finessing detail around ... this will get. This is a vicious cycle threatening to spiral out of control as we push our viewers out across ... . Getting them to stay with the break is a difficult task. I therefore read with interest about Trouble ...
The PR and marketing campaign to educate drivers about the law banning the use of mobile phones while driving appears to have been a complete success.
Cadbury is to overhaul its Get Active cause related marketing programme, dropping the controversial...The confectionery firm has vowed to extend other aspects of Get Active next year, which aims ... -Schweppes explained that the Get Active scheme would still be linked to Cadbury products, but declined to give details ... tokens. To redeem the tokens for sports equipment, schools had to register with the Get Active ...
LONDON - Cadbury is to overhaul its Get Active cause-related marketing programme, dropping...The confectionery firm has vowed to extend other aspects of Get Active next year, which aims ... -Schweppes explained that the Get Active scheme would still be linked to Cadbury products, but declined to give details ... tokens. To redeem the tokens for sports equipment, schools had to register with the Get Active ...
LONDON - A new accreditation scheme will soon allow web design companies to prove their compliance with anti-discrimination law in creating websites accessible to the disabled.
relatives to get online....exclusion. The site gives tools and advice to help young people get their families online, and deals with issues such as lack of confidence, a major barrier to getting many parents online, and feeling out ...
knitting - the site helps them get together in restaurants, shops and other meeting places, which ...
, in the kind of cross-media manoeuvre that might in some places be seen as a conflict of interest, but which ... ." But he warns that the title will not be able to get away with charging premium ad rates, and points ... . Although it has to be said that Northern Shell might struggle to get licences to publish most of its ...
is reported to be looking to get back into the radio business as he eyes Australian broadcaster WorldAudio....haven't spoken to him directly, no. But I think WorldAudio with its Radio 2 network has some interesting ...
Will Harris isn't a man to hang around. WCRS, Abbott Mead Vickers BBDO, the marketing chief of the mobile phone operator O2 and now the frontrunner to become the head of communications at the Conservative Party, now under new management. The big question is whether the nakedly ambitious Harris has the...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.