Mathews' strategic communications agency, Rise, has been brought in to help the magazine get inside ... on news-stands alongside the bigger edition, despite some initial reluctance from within the company to go ... large lead in readership, according to NRS figures. Rise has been briefed to "get under the skin ...
as direct marketing media and are now both contenders for some of the traditional media spend ... and screens them to determine who gets to appear on the show. Leaflets and magazines promote the show ... and the web are competitors is not clear cut. In some instances, such as using electronic media as a direct ...
I would like to end the public debate about flexibility in the national press. My letter seems to have stirred up a hornets' nest, which in some respects is probably a good thing as this issue is now on the agenda. I would, however, like to clarify that my comment was in relation to challenging conventional ...
as Williams over the past year - if not better. Despite the fact the Express has experienced some commercial ...
also gets a gold star. Leading a team that won big business from Unilever benefited all the regional ...
Sunday (December 7) the channel had an average of 27,000 viewers, a share of 0.3%. Sunday also saw some ...
not be surprising if Telefonica were to sell Endemol at some stage in the future, especially if the media sector ...
are trying new formulas to maximise the use of their bandwidth; technology firms are getting directly ...
with the radio industry body over its reluctance to bring in electronic measurement. In the past week, some ...
. In crude terms, weekday sales of nationals are down some 600,000, Sundays minus-370,000, or five per cent ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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