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owners and designers are undoubtedly getting to grips with what they can do to protect themselves ... -strong global IP team, which gets involved early on in the design process, to give as much protection ... , but not if they are purely descriptive. Coined phrases or more abstract words have more success. Some brand slogans can ...
getting to grips with how ITV's trading balance works, but also understanding the mechanisms of how vast ... will allow clever buyers to have some fun. "Within CRR, there are dozens of pages of rules and within ...
50m of the supply chain, getting the product onto the shelf, and ensuring it is available all ... -network merchandising service in Asda stores, increasing sales by some 20% and boosting compliance from 30% to 95 ... development campaign for Siemens, aimed at increasing handset sales by getting store staff to raise ...
shot 46 McDonald's ads. Some of the most memorable advertising of the year featured in the new Happy ... the British quirkiness that has made its McDonald's work some of the best-recalled UK advertising of the past ... in some of the most interesting work done by Abbott Mead Vickers BBDO on the Gary Lineker 'No More Mr Nice ...
way of getting extra TV without having to subscribe. She attributes the current sales uplift ... ads to talk about content, programmes and how to get digital TV. She added that the BBC ...
between Granada Enterprises and Feather Brooksbank. Standard Life also has some Christmas-themed ads ...
Along with the 5m Weetabix account, the Allmond Partnership will manage Alpen and Alpen Bars, which account for a combined spend of 4m, as well as Mini Crunch, Ready Brek and Weetos. PHD had held the combined account for the past three years. Some of the business had previously been handled by Western ...
is believed to be imminent - though some agency insiders have suggested that O2 is more likely to announce its ...
place (47%). For those of you looking to get down and dirty with your deskmate, love advice is at hand ...
VW Beetle, you get a free iPod. Calvin Klein is tapping into the trend for customised ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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