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Profile: William Ostrom, The Number

firm The Number bagged some free publicity last week when the 1970s-style runners fronting the company ... and former prime minister John Major. And you can see some of this in the way he operates, they say. 'He is unflappable, enjoying sparring with journalists and getting stuck in at the sharp end, as well as high ...

Analysis: End of 192 escalates PR battle for market share

-centres in Cardiff and Plymouth, getting the runners into the media (including via a charity deal to sell replica ... . At the moment, we are just trying to get the number out, and once people are au fait with that we can look ...

EDITORIAL: Carlisle quit over loss of influence

The Citigate Dewe Rogerson consultant is viewed by some as having played an instrumental role in building the mobile network from tiny start-up to the largest operator in the UK, through two separate flotations and three changes of ownership. Certainly, his resignation of a long-term, half ...

PROFILE: Glenn Manoff, O2 - Manoff ready to pen a new chapter for O2

was an extremely good journalist - he would often get stories not by being aggressive but because he clearly knew ... ticket at Arsenal football club for four seasons. He says getting football tickets is 'the best perk ...

BT appoints Ferrara for corp PR push

Ferrara, who joined last week in a newly created head of PR position, will seek to get Major ... have been very good at getting a steady flow of news - what I want is more thought-leader pieces and feature articles. I want to get the big thinkers in the company into business magazines,' she added ...

CAMPAIGNS: Bad press for 3's focus on special date - Consumer PR

from the 'confusion' over the 3/3/03 date, the company attracted unwelcome attention from some ...

Phonecard firm's UK consumer and B2B job is pitched

in the UK, with the possibility of additional pan-European media relations. 'We really want to get IDT ... relations to get the company into the financial pages as well.' IDT Europe, which launched in 1998 as a ... , and that involves getting high visibility and exposure in the target media,' added Uddin. ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.