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ADWATCH STARS OF 2003

shot 46 McDonald's ads. Some of the most memorable advertising of the year featured in the new Happy ... the British quirkiness that has made its McDonald's work some of the best-recalled UK advertising of the past ... in some of the most interesting work done by Abbott Mead Vickers BBDO on the Gary Lineker 'No More Mr Nice ...

MEDIA: BBC hails rise in Freeview households

way of getting extra TV without having to subscribe. She attributes the current sales uplift ... ads to talk about content, programmes and how to get digital TV. She added that the BBC ...

BRANDING: McDonald's packaging in 'I'm Lovin' It' revamp

's plans to get its brand back on track (Marketing, September 11). The company claims a 15% to 20% global ...

McDonald's revamps packaging in I'm Lovin' It drive

's plans to get its brand back on track. The company claims a 15% to 20% global increase in sales since its ...

Case Study: Homebase customer magazine

measurement programme. Ninety per cent of recipients said they had read some of the magazine, with 50% reading ...

McDonald's seeking growth with back to burgers policy

LONDON – McDonald's is getting back to burgers as it begins a sell-off of some non

WORLD: ANALYSIS - Omnicom's networks shine in cautious worldwide markets

. In individual markets, TBWA made some noise in a year that was defined by its quietness. TBWA\Chiat\Day won ... 's second most populous country, India. And the logistical headache of consolidation is still some way from ...

Boots pitch ends in Mother shock

The caller was David Kneale, the company's newly appointed chief commercial officer. And the news he bore was truly staggering. Mother, long regarded as the rank outsider and thought to be in the contest only at the behest of Boots' ousted marketing chief, Ann Francke, had beaten some of the most ...

OPINION: BEALE ON ... MCDONALD'S

arses, the more we might be draining their resources. From fatties sniffing some payback in the form ...

Spar kicks off three new ads

't always get what you want, but at Spar you always get what you need'. A series of three ads kicks off

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.