to remove filtersDimensionalising the equity of bricks and clicks brands
01 Jun 2003 | by Christodoulides and de Chernatony
and Novak 1996), the web possesses some unique qualities upon which brands can capitalise. As yet, brand ...
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Complicated Lives - sophisticated consumers, intricate lifestyles, simple solutions
26 Aug 2003 | by Michael Willmott and William Nelson
of explanations have been put forward. Some argue that capitalism and its promotion of materialism inevitably ... -faster rate; while some of the technologies themselves enable things just to be done more quickly(3 ... to this, some suggest that changing work practices and the increasing involvement of women ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
