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Eposs acquires Ringtones Online in cash deal

31 Jan 2003 | by Staff,

generates some 500,000 downloads a month. This figure is expected to double by Christmas -- generating a ...

Advertisers need to harness interactivity says IPA

31 Jan 2003 | by Claire Billings,

is now up to our industry to take up the challenge and get to grips with the genuine interactivity ...

New resolution for a year of living dangerously

31 Jan 2003

risk and make the most of opportunities to get through it, writes Wunderman EMEA CEO Stewart Pearson...return on investment. It should be the time of direct marketing. The statistics lend some support ... and combine with live events to reach wider audiences. Switching some budget to digital can significantly ... can 'call' the dangerous market of 2003. Getting closer to your existing customers enables you ...

Field Marketing: Turning Tactical

31 Jan 2003

it also needed to get the product in the hands of the consumer through field marketing." ...

MEDIA: RI:SE - AN EXPERT'S VIEW. Without some serious airtime promotion, Andy Zonfrillo sees

31 Jan 2003 | by ANDY ZONFRILLO

wisely. There are some positives - its presenters Edith Bowman and Iain Lee are certainly polished and...'t get drawn into the programme. When you're walking down a corridor lined with coats or sitting ... for this reincarnation and, across the 90 minutes I watched, it certainly was a programme of two halves. Some segments were lost on me, I couldn't get excited over the "textecution" segment and neither could the two ...

EDITORIAL: Why Govt must let COI get on with job

31 Jan 2003

process for some campaigns leads to a lack of continuity in the advertising and if memorable work could ... honourably but inspires them to push the creative boundaries. Bishop and his team should be left to get ...

Analysis: Blair needs to get his public on side

31 Jan 2003 | by Amanda Platell

's future, it was time to re-connect with the British people, to get them once again to trust this straight ... seekers, using the kind of language that would get any Tory condemned as a fascist. This PR stunt ...

Pallant gets Saatchis' Europe creative post

31 Jan 2003 | by CAMILLA PALMER

John Pallant, a veteran of Saatchi Saatchi's creative department, has been promoted to the role of European creative director.

Analysis: Open communication gains corporate trust

31 Jan 2003 | by Simon Ellery

Last week's survey on brand trust from Edelman threw up some unlikely names in the top 100 list...'s role in the mix is making sure consumers understand the brand's values while getting the message ... for openness. And as some firms have shown, it is possible to garner trust and make a profit at the same time. ...

DIARY: Capital entertainment is just a load of hot air

31 Jan 2003

Over the years, the Diary has heard of some pretty wild industry parties. It would seem advertising..., some of the agency's top brass were concerned the evening wasn't Scottish enough. Up stepped Capital ...

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