Media Moment of 2004 - Danny Meadows-Klue
23 Dec 2004 | by MediaWeek
used to be able to get away with putting 2% of your media budget into online; today if you ...
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IPC-Highbury battle takes new twist
24 Dec 2004 | by MediaWeek
The High Court said the front cover design and some internal features of Highbury’s Home title did not infringe on the copyright of IPC’s Ideal Home magazine, ending a long and often bitter scrap between ... and get back to concentrating on what we do best – publishing magazines which compete strongly ...
Capital and GWR merger gets Ofcom and OFT approval
22 Dec 2004 | by Sam Matthews,
LONDON – Media regulator Ofcom and the Office of Fair Trading will not stand in the way of the £700m merger between Capital Radio and the GWR Group, the two said today.
Media Moment of 2004 - Guy Sellers
22 Dec 2004 | by MediaWeek
by some media owners who, where able, are offering fully rounded solutions which involve combinations ...
Review of 2004 - 10 biggest marketing moments
22 Dec 2004
fought harder than most to get its message across. It has faced the brunt of criticism from government ... in early 2004, Zoo (Emap) and Nuts (IPC) achieved combined sales of 500,000, creating a vibrant sector ... still be at No 10, Blair would still have some credibility and the best director-general the BBC has had ...
Brand Health Check: Evening Standard
22 Dec 2004 | by James Curtis
-specific, it has a long shelf-life, with some commuters leaving their copies on trains and buses for others to read, while others hang on to their copy. After all, why pay for something when you can get it for free ... such as a coffee chain - as The Times has with Starbucks. - Invest in the future. Get students on board ...
TV ads up as C4, Five and multichannel boost audiences
22 Dec 2004 | by Sam Matthews,
, at the expense of the BBC," according to the report. Despite 'I'm a Celebrity... Get Me Out of Here ...
ITV to save millions by cutting number of US investors
22 Dec 2004 | by Staff,
," Tibbitts said. Overall, ITV has around 1,000 US shareholders with some holding as few as 16 ITV shares ...
The 10 Best TV Ads of 2004
22 Dec 2004
: ZenithOptimedia 7 Lynx "getting dressed" A sexy young couple retrace their steps through city streets ... Department of Health "anti-smoking testimonial" No matter how many times you see it, this ad always gets ... -- gets right to the heart of the issue. Agency: Abbott Mead Vickers BBDO. Writer: Dianne Leaver. Art ...
Morning after pill ad ruled offensive on religious grounds
22 Dec 2004 | by Staff,
? If only. It might be Christmas but condoms still spit and pills still get forgotten. So if your ...
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