to remove filtersCampaign: Pepsi highlights music and soccer stars - Media Relations
02 Apr 2004 | by Adam Hill
for interview, Heat was able to put questions to an unnamed observer who had been on set. 'We needed some kind ...
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Consumer PR: Targeting the next generation
02 Jul 2004
is spent on advertising to children, and some of the biggest players in the market spend a significant ... their reputation to be taken seriously,' she says. 'No matter what some companies do, even good campaigns can ... , as well as consumer PR expertise.' For some food companies, however, this is already the case ...
Media Analysis: Tabloids crank up celebrity stakes
12 Mar 2004
circulation titles will still tend to get first offer. But to this you have to factor in whether the title has ... -TV non-entities. We prefer to cover bona fide celebs.' Do you get on well with PROs? 'Exceptionally ... the youngest readership among the nationals.' What do you like about PROs? 'When they get on to things ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
