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Review of 2004 - 10 biggest marketing moments

fought harder than most to get its message across. It has faced the brunt of criticism from government ... in early 2004, Zoo (Emap) and Nuts (IPC) achieved combined sales of 500,000, creating a vibrant sector ... still be at No 10, Blair would still have some credibility and the best director-general the BBC has had ...

Brand Health Check: Evening Standard

-specific, it has a long shelf-life, with some commuters leaving their copies on trains and buses for others to read, while others hang on to their copy. After all, why pay for something when you can get it for free ... such as a coffee chain - as The Times has with Starbucks. - Invest in the future. Get students on board ...

TV ads up as C4, Five and multichannel boost audiences

, at the expense of the BBC," according to the report. Despite 'I'm a Celebrity... Get Me Out of Here ...

The 10 Best TV Ads of 2004

: ZenithOptimedia 7 Lynx "getting dressed" A sexy young couple retrace their steps through city streets ... Department of Health "anti-smoking testimonial" No matter how many times you see it, this ad always gets ... -- gets right to the heart of the issue. Agency: Abbott Mead Vickers BBDO. Writer: Dianne Leaver. Art ...

Morning after pill ad ruled offensive on religious grounds

? If only. It might be Christmas but condoms still spit and pills still get forgotten. So if your ...

The 10 Best of Bullmore 2004

ad gets banned for offending transsexuals, while an ad to curb binge-drinking featuring a chimp gets ... poses. Much is extremely silly and some of it sinister. But I defy anyone to draw a clear and permanent ... and print. However, our ads never get the same recognition in the press as our above-the-line counterparts ...

Starbucks website to celebrate 20 years of Xmas blend

experts, especially around Christmas when we can bring some of the in-store magic into people's homes ...

Opinion: Marketing Society - Be bold to get results

, measurable or effective enough; marketers cannot get the ear of the chief executive; procurement teams ... to some of the senior marketers and agency executives at the recent Financial Times Creative Business 50 ...

Media choice: Christmas TV

The Christmas Day TV battle is back. BBC staff might not get a Christmas bonus this year

Ad gloom hangs over launches

Conde Nast is getting some nasty surprises and isn't going to generate as much for its advertising ... have us believe, with plans for more in 2005. Zoo and Nuts kick-started it, creating a lads' weeklies ... , like Zoo and Nuts before it, to create a genre by putting a glossy celebrity, fashion and beauty ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.