to remove filtersNews Analysis: PR middlemen face changing role
22 Oct 2004
large agency with a recognised brand, she says WS does not need matchmakers to get it onto pitch ...
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- PR Week UK (3)
Market Research: Pick of the polls
03 Dec 2004 | by Mary Cowlett
and politics, hardly a day passes without the media highlighting some sort of poll reflecting attitudes ... , there are certain ways of getting polls wrong. Financial Times UK affairs editor Roger Blitz estimates that he ... the research tries to get behind people's thinking and slice and cut away at an issue,' he says. In addition ...
Evaluation: Top of client agenda
01 Oct 2004
James Murray. This lack of impartiality is becoming a growing concern for some clients in tandem ... 's clients, who include Motorola and Fujitsu Services, have adopted some form of analysis with the agency ... on evaluation, but getting less value for money. RAC now spends five per cent of the PR budget on evaluation ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
