While 2004 undoubtedly saw some big business change hands, no single agency took all the spoils...Despite this, there were some strong contenders for the title, including Frank PR, which put in an impressive performance in the consumer arena. It is predicting fee income of £1.47m this year, a hike of 32% on 2003. The agency added the Extreme Sports Channel, Channel 4, Mount Gay Rum and diamonds.co.uk to its ...
much insurance would cost, and getting rebates from the firms with which the business was placed....– but that was the implication. The firm certainly deserves some award for coolness under fire. anthony.hilton@haynet.com ...
To get the maximum effect from an integrated marketing push, teamwork is essential, says Maja...with the client's other agencies, but concentrate on their own area. Some new communications agencies have been ... of advertising and marketing services Sue Farr. Some smaller PR agencies are also working in an integrated ... Beale agrees that there are challenges for PR agencies in getting involved in truly integrated campaigns ...
in bed at some point with cough, colds or flu, which means winter-ailment brand PR is in full swing.
into overdrive to get Britons to spend, spend, spend. Ian Hall asks what sort of PR techniques they are using
As this edition is the final PRWeek of 2004, it behoves this column to touch on some of the big
this perception,’ said Edwards. But, pointing to the sales success of lads’ mags Zoo and Nuts, Edwards said ...
are expected to act, look and speak in particular countries is a serious matter. ‘There are some basic rules ... important jobs is to make sure they watch the morning news and get the headlines from the national ... increasingly common for many businesses to ban people from talking to the press until they have received some ...
are expected to act, look and speak in particular countries is a serious matter. 'There are some basic rules ... important jobs is to make sure they watch the morning news and get the headlines from the national ... increasingly common for many businesses to ban people from talking to the press until they have received some ...
. Finance groups Standard Life and, in particular, Equitable Life clearly have some thinking to do ... . Getting into the FTSE 100 in April was clearly a major breakthrough for William Hill, at number six ... : know your messages and get the articulation right.' However, the SRA will cease to exist in around 12 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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